Community service O2O has been mentioned from 10 onwards

Community e-commerce (community service O2O) has been mentioned from 10 to now, today's momentum is no less than before the Thousand Regiment war, said the Thousand Regiment war, presumably everyone is also very clear, and finally survived the few, the others died, but in the current community service O2O, In fact, has not been to the stage of the rush, because at present, has not developed too mature, are part of the groping stage, and the entry point is a wide variety, but the whole industry to see the words have not really developed too good, in my impression of the 12 community service O2O This industry officially developed, But why has it not been developed in the past two years?

The author's view is "more ideas, less landing", a lot of personnel in the industry, most people's starting point is good, playing a service user, make life more convenient and so on the slogan, but behind the layout are very large, a wide range of services, involving people's basic necessities, but the saying goes "stride Big Easy pull to the egg", Blindly expansion and not calm down to operate, to the end will inevitably get a bamboo basket water empty situation. Now let's take a look at the explorers who do community service O2O.

1. Grassroots Explorer: testing, landing without door

Grassroots entrepreneurs have the idea of some, passion is also very high, but the reality of the problem in front of the limited funds, limited resources, especially to the landing that level is mainly reflected in the promotion, I have also contacted some entrepreneurs, the idea is very good, but also from the user's perspective to consider, but in the promotion of the time has encountered a big problem, Entrepreneurs in general choose to work with the property, because the property can be better publicity, and the mode of cooperation is basically divided into property interests, but most of the property is looking at the immediate interests, one-time, not willing to lengthen the line, so the cooperation and win in the property there is difficult to go through, but bypassing the property is not impossible, Therefore, most of the current entrepreneurs in the community to promote this link is more tangled, the channel for them is very important.

2. Capital Explorer: Deep pockets, Happy enclosure

This type of business is mainly to get the investment, rely on their own capital is not a long time, their early focus is not to do offline operations, but through the subway ads and the community to increase the cost of the platform of users, when the number of users reached a certain level, in the organizational strength of the user's activation, platform operation, So some of the capital enterprises are now trying to circle the user, but did not sink the heart to operate the user. But the author here has a worry, if not at the same time platform operation, it is possible to end up a "people not good, landing without door" of the end.

3. Property Explorer: Homeopathy and touch stone across the river

property as a community manager, has to do community service O2O natural advantages, but why so far still in the exploration stage, the main reason is two, one is the lack of internet genes, the electric business understanding of limited, the second is the cause of enterprise system, the combination of superior and subordinate deviation. So finally led to the "group is very worried, middle-level lukewarm, a gleam of cold" situation, the idea of the upper level has not been well implemented.

The above three kinds of situation is the present community service O2O This profession most remarkable present situation, then how can the landing, make what can become the landing? The author thinks that since it is a community service O2O, no matter what type of entry point in the end will fall to the "service", in other words, your platform can really give users what value, to the family or personal help, "O2O" is not the line to build a platform on the finished, it is more connected, with, A process of interaction and data collection.

Now there is a clear reality that many companies are building their own offline service stores, then the cable service shop can prove that it has landed, the answer is certainly no, the service shop is only a manifestation of the operation, but the last important thing is to improve the operating system and service flow. Your platform can provide users with "practical, convenient, worry, trust, security" service is a platform to measure the value of an important indicator.

Here I also mention a concept, perhaps more suitable for community service O2O, that is "fine operation", from the point of view of the service, especially the family services of this community, the requirements of the operators are higher, because to allow users to recognize, so the first and users build trust, which requires people to complete , to close to the user, the control of the details of the experience, so for this localized service line operators are extremely important, this is the biggest difference with the pure electric, not the category is not the price but the service experience, even if only to do a service, to do the ultimate will also win the market, So there is no pain in this area of community service O2O, the so-called innovation is the integration of services and information, what really needs to be done is how to make the service better. So now in the discussion of the model is not important, because the market has broken out, the next spell is how to landing the problem.

Wen/Zhiqiang