Community service O2O: Light water, a community can earn hundreds of thousands of

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I dark Horse: "You can stay with me picture?" July 25, when the new city holding senior vice President Ouyangtie in the morning after the keynote speech, immediately attracted a large number of "fans" followed to the VIP lounge, the scene quite a star exit-like momentum.

Ouyangtie's focus was on his keynote speech, before Silver 20 and the O2O of community service. Ouyangtie in the report, the community O2O future will become the real estate enterprise new "gold Mine". Hot invited him to take a photo, it is those who recognized his views and optimistic about the market, hoping to borrow the community property platform as soon as possible to the suppliers.

Both developers and suppliers have realised that the community will be a more grounded sales platform than the traditional Internet.

Large data in Community properties

In the color life before the listing, most developers of property management this business always sneer at. The head of the research department of a Hong Kong-funded enterprise has said that after all these years, the housing companies have learned that property management is an impossible business to make money.

However, mainland real estate companies do not see this. Bi GUI Garden brand director Lin Wei-ying said, their material management system is also in charge of analysis, if each owner through the country Garden of the material management system consumption of 10,000 yuan, it will also be a 10 billion or 20 billion sales of the big business.

Ouyangtie also held the same view, he cited an example, a real estate enterprise in Shanghai, due to the construction of a large area of property management housing, use the vacant house as a temporary warehouse for bottled water, the sale of a number of Shanghai brands of bottled water, a bucket of water to make a dollar difference, the result of a year down light bucket water to earn hundreds of thousands of yuan profit.

Although the $ hundreds of thousands of per annum for real estate developers with a net profit of hundreds of millions of or billions of yuan is only a drop in the bucket, if the Mickle is sold in addition to other goods and value-added services, then the expected profits will indeed be very substantial, not to mention that this is only a profit for the sale of a community. As Ouyangtie in the keynote report, the developer's most valuable asset is a large number of owners who have accumulated over the decades of development, which can reach trillions of dollars a year.

In the past years, it was the owners who relied on the developers to expand rapidly. Ouyangtie said, under normal circumstances, the sale of "old belt new" (that is, old customers with new customers) the proportion can reach about 30%, individual areas can reach 40%~50%, the owner of the value visible.

More importantly, the owner has become the most basic real estate development of a large data source. Among the owners of the new City holdings, a considerable number of owners have come to the stage of replacing their homes and improving their living conditions. These owners ' needs and corresponding data can be provided to the development department through property collection and analysis, which can provide a reference for more accurate investment and development of New City holdings.

In fact, although there are many sources of consumer data, there are only two industries with the most important personal data: one is the financial industry represented by the bank and the second is the developer. These two industries constitute a "balance sheet" to understand the financial situation of individuals and families. This "balance sheet" is undoubtedly of high value in analyzing the next economic trend.

Difficulties in Community O2O management

Although the prospect is good, but the developer wants to make money from the Community O2O field, also is not as easy as imagined. Ouyangtie said that to make money from this field, to enhance the user's stickiness is the key. Only to give users a good experience, the owners will improve the property platform dependence, the real estate can become a platform.

At present, there are two ways of property management: One is the developer's self sustaining property and the other is a non self sustaining property. Generally speaking, non-self-sustaining property companies are faced with the possibility that the owners ' committee will not renew their contracts after the expiry of the property contract.

Ouyangtie said that community service must be built on the basis of doing a good job of basic services, only to do a good job of basic services, it is possible to do value-added services. He described the new town holding that all properties must be owned by New Metro Holdings under the new Metro property, and that services must be done well. Only when all these work is done, will the value-added services be considered.

Providing basic services is only the first step. It is also critical that companies decide which community value-added services to provide. ' The property can do a lot in this field, ' he said. For example, the property for the family to provide flowers for the service.

There are also many challenges in developing community O2O business, one of which is the lack of community payment tools. Although some people put forward in the community to provide a card for access control and property management fees paid, but because of limited use, these community card is difficult to obtain the support of owners. If the banking system is adopted, the banking competition for the community finance is also very fierce, and it is difficult to obtain the support of the banking system in the short term.

Not only that, the current community O2O also encountered the competition of vertical electric quotient.

Faced with these difficulties, Ouyangtie's ideas are more "practical" in the provision of products and services, through the provision of services and vertical electric operators dislocation competition, the use of property services business community service personnel cost advantages and service time advantages, to improve the competitive advantage and the owner of the use of the platform stickiness. At the same time, he also considered the construction of O2O, with the vertical electric dealer dislocation competition, to provide its current service.

While competing with vertical dealers, Ouyangtie said New Town Holdings also considered joining forces with a number of vertical manufacturers. At present, most residential communities do not allow express personnel to enter and leave the community, the Community express generally can only serve the concierge. In the future, these express promises will be sent to the owners by the new city security personnel.

As for the problem of community payment, there are now solutions. Ouyangtie said that in addition to the development of residential, Metro Holdings also has a large number of urban complex projects. New Town holding community owners can not only use the community card to pay property management fees, value-added services, such as consumer spending, but also to the new city holdings of the major urban complex to spend, through such a way to expand the scope of Community card use.