Company and Trillion Chi shares to achieve business cooperation intention

Yesterday evening, the Chinese media issued a notice, said the company and trillion shares reached business cooperation intention, the two sides will be through including but not limited to the "Storage service fee to send smart Cloud TV" and other specific ways to implement cooperation, the number of Chinese media will be awarded trillion Chi shares agent sales number of services products.

September 23, with the state of electronics and trillion shares signed strategic cooperation Agreement, plans to use a variety of channels to raise funds 10 billion yuan together to do "box." The front foot just with the continent electronic sign 10 billion yuan "big single", Hind foot and the Chinese several media, trillion Chi shares in the middle, three more like a "sandwich". In the face of multifaceted's smart TV market, can this "sandwich" force form "Big Mac"?

In this cooperation, trillion chi shares in charge of Aliyun OS for the operating system of Intelligent Cloud TV terminal research and development, design and manufacture, the Chinese media is responsible for the provision of cloud TV operating services. The following two sides will develop specific marketing plans to jointly promote smart television services.

Chinese media said that the cooperation to use services and end products combined operation mode, help the company rich marketing tools to further develop the market, but because of market promotion and sales of uncertainty, the company's actual performance of the impact of uncertainty. This cooperation is only one of the ways to expand the marketing of the company, does not affect the business independence of listed companies.

The bright spot of cooperation between the two sides is undoubtedly "storage service fee send intelligent Cloud TV". Previously, Le saw had revealed that in October will launch a "trick", according to market speculation may be "send smart TV." From this perspective, in order to help the same continent electronic cash "let millet, music as the last Mid-Autumn Festival" Hao Yan, Zhao Chi shares to find the number of this "patron", has been the first to show the TV "Ace".

However, senior household appliance industry analyst Liu Buzhong told the Securities Daily Reporter, this marketing model is not new, the traditional hardware companies play is "buy TV to send content to send Services", and Internet companies play is "send TV to buy content." Liu Buzhong stressed that enterprises should not "take consumers as Fools", for intelligent television, to improve the core competitiveness, should be as far as possible to enrich the content, more convenient operation, industrial design more fashionable, rather than "play the concept."

In fact, trillion Chi shares are facing the "export pressure, the domestic top" strategic transformation. 2013.5 Annual report shows that the first half of the company to achieve income of 2.6 billion yuan, an increase of 5.9%, net profit of 240 million yuan, the year-on-year increase of 5.4%. Guimin, an analyst at China Merchants Securities, said the company's performance had fallen mainly by the downturn in demand for orders from overseas developed economies. "Trillion Chi shares have always been a foundry, products for export-oriented America. and the state of electronics is not to do the mainstream television, the original set-top box. Liu Buzhong told reporters. Talking about the cooperation with the State electronics and trillion Chi shares, Liu Buzhong said not very optimistic. "For the Trillion shares, the equivalent of finding a big single, for the same state electronics, equivalent to find a backer, but can be in the multifaceted of smart TV now a piece of soup is still difficult to say." ”

From this view, the light of the same continent with the "big single" is not enough, the number of cooperation with China, by virtue of China in the content of the advantages, trillion Chi shares may be able to truly "domestic".