Company ERP System successful on-line and Operation experience Summary

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2013 is the rapid development of tourism e-commerce year, net a year, there are many regrets, have a lot of harvest and experience. Under the stable play firmly, step-by-step 8 strategies for the system on the line and smooth operation laid a solid foundation.

The first step: mobilizing product suppliers online

The company is a traditional travel agency, with Beijing travel agency most of the entity stores more than 120, employs more than 2000 people. Contract suppliers have more than 160, own 8 subsidiaries and many product departments. Scale and strength is very large, but are accustomed to the operation of the line, are accustomed to the traditional mode of operation, customer inquiry => forecast Price => find the company's product department => quotation => => to sign the contract with customers => confirm => Collection => Feedback Registration > Receive information => send a group notice => travel => visit. This lengthy operation process has seriously affected the efficiency of the company's customers!

In order to improve the internal communication efficiency and improve the efficiency of cooperation with suppliers, especially the development of internal e-commerce sites.

To the product departments and suppliers meeting, brainwashing, instilling e-commerce concepts. After many meetings training and discussion and attractive prospects, basically all said.

Step two: Train suppliers and product department on line products

With the thinking of the same, the next is, batch, training online personnel online products and lines.

Although the acquired operation after repeated streamlining, but there are many need to pay attention to places, such as: departure date, more than the number of departments, and many other new functions, such as mass replication, by the lot of the church to use. Involved in the product line of up to 200 people, a number of training to fully solve this problem.

Step three: How to use the training store

With the product, the next is to let the store use, more than 120 stores, each store opened a manager-level account, and then hung the department employee account number, a total of more than 2,200 accounts in 3 days, opened up, and efficient distribution to a travel agency store front desk and operational hands. Because the store staff use simpler, only need to book products and view their order status, modify their order status. So, focus on the production of a word version of the training Operation manual. Others do not understand, mainly colleagues to help each other, computer-savvy colleagues to drive and the church around the colleagues. Basically after 2 weeks, everyone will be online booking products and modify the order status.

Fourth step: Supervision Wholesalers on line products and experience

Because it's something new, part of the product Department of the staff awareness and awareness is not consistent, and some pure to complete the work and work, so deliberately developed a unified release title and model, every day on the wrong picture and size and other details, to rectify the long-term release of qualified department personnel, to submit written and verbal praise. Through the continuous efforts and corrections of the headquarters staff, the released lines and products are in line with the requirements. All the line picture size pass rate of 99% or more, all products are not at their own expense and shopping, in line with the requirements of the new travel law.

Fifth step: Engage in activities, activate the internal ERP system, expand the benefit side

With this perfect internal system, with a certain amount of trading volume, the following things to do, that is, how to activate the system to expand the benefits side. Let a travel agency more than 120 stores and many partners and product departments, many customers, more benefits, this is the second half of 2013 the main work. To this end, we combine suppliers and local tourism and airlines, engaged in 12.12 pairs of 12 huge publicity and promotional activities, carefully selected more than 200 high-quality lines, all with ultra-low prices to support the double 12 activities, low price is not low quality, in the reception standard unchanged, carry out huge concessions, domestic tourism routes, Preferential 100-500, outbound travel routes, preferential 500-5000, plus newspaper media, QQ Signature, QQ Group, micro-letter, radio, www.guolv.com, such as a direct guest website, all at the same time, for this event, carried out large-scale high-density publicity and reporting. Pouring, activity just started, the Maldives tourism 7890 and Tokyo, Japan, a free line 4 nights 5 days 3000 yuan, on the instant location full, immediately contact the airline, the position appended.

Sixth step: Improve line quality and peak season control strength

Now the system is a travel agency stores and suppliers can not be separated from the collection of sharp weapons, but also in-depth into each of the hearts of travel agents, every day before the system to check the price and the rest and position, confirm. On this basis, we are planning and experimenting with new functions, including: 1. Part of the high-end products of the underwriting and part of the buyout of the cruise, to achieve product differentiation, some high-end products only a travel agency has, a strong promotion of a travel agency brand image. 2. Tourist season, ticket location is tight, a ticket difficult to find, in the peak of things, strengthen the ticket management and control, to ensure that the tourist season, there are products to sell, and constantly goods and limbo.

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