Company Internal SEO Long-term planning

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

1): Program modification

The first is the layout of the site, it is recommended to use DIV layout to achieve the separation of content and display. Web pages are all static pages.

Benefits of using Div:

Code simplification

Using the div layout, the page code is streamlined, which is believed to be known to the XHTML. The direct benefits of code streamlining are two points: one is to improve the spider crawl efficiency, in the shortest possible time to crawl through the entire page, so that the quality of the collection has a certain benefit; the second is because can be efficient crawling, will be spider like, so the number has a certain advantage.

Nested problems with Tables

Many seoer in its article said that search engines generally do not crawl more than three levels of table nesting, which has not been confirmed by search engine official. But according to the current grasp of the situation, spider crawl Table layout page, when you encounter multiple-layer table nesting, will skip nested content or directly discard the entire page.

Using table layout, you have to apply multiple tables in order to achieve a certain visual effect. If the nested table is the core content, spider crawl when the section is not crawled to the core of the page, this page becomes a similar page. Too many similar pages in the site will affect the ranking and Domain name Trust degree.

and Div layout basically does not have such a problem, from the technical point of view, XHTML control style does not need too much nesting.

Speed problem

div layout less page code than table layout, loading speed is greatly improved, which is very advantageous when crawling spider. Excessive page code may cause crawling timeout, Spider will think that this page can not be accessed, the impact of the collection and weight.

On the other hand, the real seoer is not just for the pursuit of inclusion, ranking, fast response speed is to improve the user experience degree of the basis, which for the entire search engine optimization and marketing are very favorable.

Impact on rankings

Based on the XTHML standard of the Div layout, the fact that the use of XTHML architecture site rankings are generally good.

Benefits of using static pages:

Improve access speed: Because the page is static, do not need to access the database, improve the user's access speed and spider crawling speed.

Link address is relatively fixed: Because dynamic Web pages often appear #￥@%&= such as such characters, the search is very unfriendly. The link address of a static web page is generally fixed.

Improve included: Search did not say to Dynamic Web pages and static pages have any obvious preference, but dynamic Web pages due to access to the database, and unstable, slow access, generally speaking, it is best to use static Web pages. Mainstream web sites, mainstream CMS systems and forum systems are static.

It's good to use div layout and Web page statics. This is the trend of web design, almost all large sites are used div layout and static. This is good for the user experience and is good for searching. Search engines always stand on the side of the user.

2): keyword optimization and the whole station included quality

Keyword optimization has two advantages: one is the key word rankings to improve the flow of the site, the second is to improve the visibility of the site in the industry, conducive to creating a brand effect.

Key optimization and quality is mainly through the internal structure of the optimization to achieve, the work here by me, the specific methods of operation are not described.

3): Increase the content of the website and the user experience of the website

Content is the entire site has a large flow of the basis, if only hundreds of pages even if the SEO work is also very difficult in the flow of any major breakthroughs. The huge content is the foundation of the huge flow.

How to get a huge amount of content:

Own editor: The company internal staff to edit some industry articles, original or false original, improve the site's collection, as well as search engine friendliness. This is also the web1.0 Web site editing mode. If necessary, please have a small mm for editing.

The user is king: the content of the website is best the user produces oneself, the wed2.0 times more emphasis is interactive, oneself is own director, the visitor is no longer a passive audience. If the user generated a huge amount of content, one is to provide other users with content and information, the second increased the consistency of the site. An interactive community industry portal is optimized for other sites, which explains why new communities are harder to compare than older communities.

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