Comparative analysis of traditional keyword optimization and integrated optimization marketing

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Traditional keyword optimization that is, everything to keyword as the core, relatively more energy are used in how to improve the ranking above, often through keyword piling, keyword hot soft text forced implantation, a large number of external exchange to achieve, ranking promotion sometimes can not really bring real results. Here we go. Optimization of site length, professional website optimization, network marketing planning Beshunsan According to the traditional keyword optimization and integrated optimization of marketing characteristics to compare and analyze the advantages and disadvantages of both.

Traditional keyword optimization features:

1, the site analysis to keyword-based analysis or no analysis.

2, the optimization plan does not inform the customer optimization content and the plan.

3, optimize the goal to keyword ranking as the core of everything to the keyword ranking.

4, the optimization of billing to key words to charge, many keywords overhead.

5, the site optimization of the page within the keyword high-density implantation, web site readability down, there is the right to reduce risk.

6, outside the station optimization to keyword a large number of high-density content to publish content, publishing content customers read worthless.

7, cost comparison of many key words overhead, the cost of one-time payment risk.

8, service contrast follow-up services can not be tracked, poor persistence.

Comprehensive web site marketing is the site hosting, search engine optimization, website marketing to carry out an organic combination of an optimization model, is RUI billion advised customers to choose the model. Once you choose comprehensive marketing services, the site will be the core billion professional management and maintenance, integrated marketing is the site from the outside of the global marketing, the effect is far better than only focus on keyword rankings. You can reduce your optimization burden by paying monthly/quarterly.

The characteristics of integrated optimization marketing:

1, the website Analysis: Comprehensive website Analysis: Website structure, user experience analysis, keyword analysis, competitor and Industry Analysis, website Optimization Foundation and so on comprehensive analysis. and form a report.

2, the optimization of billing: To work to quantify the standard fees, can carry out multiple keyword integrated marketing, relatively low cost.

3, station optimization: Based on the core keywords, pay attention to search engine included at the same time improve the site's user experience, improve the conversion rate of the site turnover.

4, optimize the plan: the elaboration detailed optimization plan, the work content, recommends the optimized product for the customer choice.

5, optimize the goal: to the actual website to promote the profitability of the effect, whichever effect.

6, outside the station optimization: Release content focus on quality, keyword marketing at the same time pay attention to the value of soft text itself, so that soft text to promote customer interest in the site.

7, the cost comparison: can carry on the Multiple keyword marketing, the relative expense is low, the expense may choose the monthly charge expense to be controllable, does not have the risk.

8, service comparison: Online to view the daily work, data statistics at a glance, exclusive customer service communication 0 distance.

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