Compare: Do you have your email marketing content design qualified?

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e-mail template design of good and bad, not only related to the user in the open mail instant to the first impression of the mail, but also to the delivery rate of mass mail sent a direct impact. Mail if the entire text, users will feel no bright spot, general such mass mail is difficult to attract users eyeball, so appropriate to add pictures, change color is very necessary. But according to a lot of email marketers, carefully designed mail sent to the user's mailbox is often shown to be abnormal, or directly into the dustbin, people are greatly distressed. Below, for many high-end enterprises to provide many years of mass mailing service u-mail mail mass system to tell you, in the editing message template, we should pay attention to which aspects?

The correct choice of coding language

The wrong encoding will appear garbled when the user browses the message, causing the message to be unreadable. So the coding must choose good, generally speaking, the file content commonly used code for UTF-8.

Second, pay attention to picture problems

(1) As far as possible not to add a background image to the message, because in some mail client or Web page, the background picture is not displayed, but will make the message is considered spam. If you must use the background color, but also to avoid the name using the Background-image attribute, try to use code to write the color background to replace the background picture.

(2) The picture width must have the clear size setting, otherwise the picture is intercepted, will because the picture size is unable to obtain and disrupts the entire message original layout.

(3) Limit the size and number of pictures, usually, large pictures can easily lead to slow message display, the receiver is likely to directly choose to close the message.

(4) Avoid the entire content of the message not to show the picture, otherwise the mail operator or mail client is easily directly determined as spam, such as QQ mailbox on the image filter is quite strict, even if the sending success, the message can not normally get message picture information. Therefore, it is best to display the important content in text.

Three, the Message page high, wide set

The width of the message page should be controlled between the 600px~800px, the height of no specific requirements, generally based on the content of the message, but it is not recommended more than 1200px, that is, 2.5 screen, otherwise too long users will have an aversion.

Four, the animation element careful use

Although in the mail to add the animation effect, will add a lot of color and appeal to the mail, but if use is not appropriate, not only will affect the download browsing speed of the mail, but also will be blocked by the mail carrier. So the animation elements must be used with caution. Generally some simple GIF animations have little effect on the message, but don't use flash animations or JavaScript active animations.

V. Optimizing Mail Code

On the internet there are many can quickly make the content of the Web page editing tools, can improve the efficiency of the mail template editing, save a lot of time, but note that this kind of Web page is completed, the source code will be doped a lot of garbage code, preferably manually optimized.

Vi. the problem of carrying attachments

Mass mail is best not to carry attachments, because the mass of their own large, entrainment attachments will occupy more network broadband, and very likely to be users think it is a virus, the brand has a bad impact. However, some new customers of the U-mail mail mass system, such as in the event of the promotional message, in order to be as detailed as possible delivery of information, often in bulk mail to add some attachments, but the actual effect of mass mailing is not satisfactory. According to this situation, U-mail gave some suggestions for improvement: first, the website upload need to convey to the user attachment information, and then in the message content eye-catching location embedded Attachment download link button, mailbox users to get more information, click the button to jump to the designated official page, so, will be removed from the negative impact of carrying attachments, but also to the site to bring a part of the flow, kill both!

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