Compare SEO Competitive Ranking Advantage greater

Bidding ranking is a number of http://www.aliyun.com/zixun/aggregation/18310.html "> Search engine Company launched a pay-for-effect network promotion method, the specific way is, advertisers in the purchase of the service, By registering a certain number of keywords, according to the principle of top paid highest ranking, the site purchased the same keywords in different order rankings, appearing in the corresponding search results of netizens.

The bidding rankings were first adopted by U.S. search Engine Overture in 2000 (the company was acquired by Yahoo in July 2003) and later emulated and adopted by multiple search engines. Chinese search engine Baidu, a search and so on have adopted the way of bidding rankings.

The basic characteristics of the bidding ranking is Pay-per-click, ads appear in the search results (usually in front of the position), if not the user clicks, then do not charge advertising fees. In the same keyword ads, pay each click the highest price of the ads ranked in the first place, the following other positions in accordance with the advertisers themselves set the ad click on the price level to decide.

Although now the search engine optimization in the domestic development quickly, even to the extent of the hot, many companies and large network operators have invested in funds and technology to optimize their website, and then promote the rankings in search engines, but not all sites are suitable for SEO, contrary to the search engine optimization, Bidding rankings in the network marketing still has its own many advantages.

1, more prospective customers will come to your website. We have a great intention to buy products or services to customers as prospective customers, if your site is bidding on a shopping search engine, you will find that visitors to your site from here will have a much higher conversion rate than any other source of access, because most of these searchers are ready to buy. Sales orders are generated as long as they are properly guided.

2, can play an immediate effect. Do SEO to see the effect of less than one months more than three months or even half a year, to see the increase in Web site traffic, can be said to spend a lot of time on the details of the site to adjust and improve. On the contrary, bid ranking as long as you do a good landing page and advertising words, through a short span of a few days can be completed, advertising online immediately after you can see visitors into your site.

3, the upfront cost is not high. If you do Google's AdWords keyword bid, the minimum start-up capital of only 100 yuan can put your ads on Google. If you do Baidu keyword bidding will require 3600 yuan to start your account, it is said that some places (Guangzhou, Shenzhen, etc.) has been the price has risen to 5600 yuan.

4, only need to click on your site to pay the visitors. PPC is the CPC Pay-per-click advertising Model, only when searchers click to reach your site, you need to pay, if you can do a very friendly customer experience, then your return on the bid ranking is very substantial.

5, unlimited keywords. Search Engine Optimization seo is certainly a good choice, but the number of target keywords is a natural limit, as the landing page increases you will find that the need to add new landing page, the key words become more and more inconspicuous, will produce a lot of similar pages, blocking keywords in the search engine natural rankings. And bidding rankings obviously will not be affected by this factor, you can for different searchers to build N keywords landing page.

6. Stronger adaptability. SEO effect is very slow, if your product inventory is not enough, and natural search rankings will continue to attract a large number of visitors to your site, even if you make adjustments, the search engine will take a while to reflect. If you put a promotional product in place, it will take a few weeks for the search engine to reflect the new price, and it will take a few weeks to return to the normal price after the promotion is over. Instead, these worries do not appear in paid searches, which can be adjusted as soon as these changes occur. A product has no inventory, you can stop buying these keywords, the price changes immediately to the advertising words to adjust, you can continue to adjust the keyword advertising description and ranking, so as to maximize the conversion rate. Of course, you can improve the keyword landing page at any time, you have absolute control over your advertising, which is unmatched by any advertising media.