Compare tab Three Giants ' fighting power on mobile internet

Recently to the tab (Tencent, Ali, Baidu to represent the internet giant in the mobile Internet field, first of all, Baidu to buy 1.9 billion of billions of dollars of 91 mobile phone assistant, and then Tencent issued a micro-letter 5.0, bank card + payment function Let our eyes a bright; on the same day, Ali released Weibo Can be directly in the microblogging Taobao products, and import Taobao transactions. This does not include the previous layout of the three big giants on the mobile internet. Two days ago, netease and telecommunications Cooperation of the letter of the official release, within two days download more than million. For a while mobile internet field surging, the tab is staged a scene of gorgeous performance. First analysis of Baidu in the mobile Internet combat effectiveness. Objective assessment, in fact, 91 of mobile phone assistants are not worth so much money. First, Baidu's own mobile phone assistant has also developed well, the second is 91 mobile phone assistants facing the big giants of the rapid impact (such as 360), user growth ratio and viscosity is falling. Baidu's acquisition of 91 mobile phone assistants, on the one hand because of portal navigation needs (91 mobile phone assistants are seen as mobile internet portal), as in the case of the acquisition of Hao123, on the one hand, Ali led by a number of companies have expressed the intention to buy 91 mobile phone assistants, Baidu in order to curb opponents However, although Baidu has Baidu mobile phone assistant and 91 mobile phone assistant, but other mobile internet layout also temporarily stop. Because Baidu has no content, no games, no shopping, no community, only search engines. For mobile phone users, the most is to provide convenience, but no innovation. So Baidu on the mobile Internet layout strategy is to continue self-preservation, fighting up to Samsung. Look at Tencent again. Micro-Letter 5.0 Although there is a bank card + payment function, but its role of weakening the public account, by subscribing to replace the micro-mail message push, I personally think it is a major failure. Weibo can be rapid development, public figures of publicity, social news, fashion views are basically in the spread of public figures to play the biggest effect, so that micro-blog marketing become a new way of marketing. The reason the micro-letter is going to subscribe because it is afraid of too much harassment of users, affect the user experience, we can understand. But without the support of business models, micro-letters can only become a communication tool. Of course, it is possible that the micro-letter will become Tencent's electrical business (such as Easy news, Pat, Kelan, etc.) service tools, inverted flow of tools. This will undoubtedly leave a chance for a rapid rise of similar tools as represented by the letter. Conversely, Tencent's resources in the game on the mobile internet can have new opportunities, the game at least in the mobile internet accounted for more than 50% of the demand. Game + Desktop Internet + Mobile Internet combination mode will bring new growth to Tencent business. So Tencent on the mobile Internet layout strategy is to expand, fighting capacity up to four stars. Finally look at Ali, from the outside look, it seems that Ali group now mobile internet has not much to do, Taobao and cat's mobile phone app user experience is not how (or the desktop side of the content directly on the phone, no more innovation). But according to myPeople know that Ali on the mobile internet has acquired a number of emerging partners, such as ink, popular and so on. But more crucially, Ali bought the largest mobile ad league in the country in the last few days. Expected through the acquisition of friends, Ali will be in the wireless advertising plate to accelerate the layout, combined with Taobao big sellers of the astonishing advertising purchasing power, occupy the entire wireless advertising market leading position will not be a problem. At the same time, Ali will vigorously support and encourage the development of app based on Taobao, with the intention of integrating the resources of many mobile developers in China with open mode. Overall, although Ali's own ability is not enough, but know how to use open source to integrate resources to compete with Baidu and Tencent, is a coup. We played five stars for Ali's Open mobile internet model. Of course, we can not only focus on the three big desktop internet giants, we want to have a new strong mobile internet, rather than repeat the tab pattern. NetEase, Sohu, 360 have the strength to have the opportunity, millet and other innovative companies of course more opportunities. What about the pattern of mobile Internet? We don't know, we just hope that the more intense the war the more fun it will be.