Comparing the marketing of private hospital in public hospital should pay attention to service quality

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For the development of public hospitals, I believe we all know that the characteristics of public hospitals are experts authority, generally do better experts are to go to the three hospitals, or how to say that the three famous doctors? But, by contrast, private hospitals do have some difficulty in developing. Especially in the face of the experts in public hospitals under the premise, may make private hospitals are not comparable, however, private hospitals with what to weigh public hospitals? The biggest advantage is service quality.

What kind of service quality is most suitable for the development of private hospitals?

A private hospital service quality in front of the patient is how to respond, such as we know that private hospitals are relatively small, is generally targeted at a certain section, then that is, from this point, private hospitals can be done in detail the perfect. What kind of service quality is the most suitable for the development of private hospitals. I think, here more need is patient's approval. We can think of a sick person is very anxious, especially in the registration of what, do not understand what is more clear, I believe in the hospital is very nervous. If here, we can have better service advantages, will greatly improve the patient's goodwill.

General in the public hospital registration, we can see is always a cold service, directly asked: "Hang what number!" If your answer is a little slow, just the next one, the patient will wait again. If private hospitals do well at this point, they will get unexpected results. such as the time of registration, procedures are relatively simple, and, slightly to ask a little, it will give the patient's psychological a great comfort.

In fact, for private hospitals, the service to achieve a bit is still very important. If you go to a public hospital and follow the procedure, you will know that you want to see a doctor in a public hospital. If a hospital can give patients more friendly, respect and care, and focus on the patient's communication, understand the disease care about the patient's privacy and so on everything, then, is a service in place of the hospital. However, public hospitals did not do it in place.

Compared with public hospitals, private hospital marketing should pay more attention to service quality

1. Complete Whole Course Medical Service

Public hospitals are not accompanied by guidance, but some are a guide to the hospital, there is no complete medical service system, making many patients in the process of diagnosis and treatment feel very confused, what to do check, diagnosis and treatment do not know where to look, need to ask the doctor to go back. Not only causes the medical service obstacle, but also causes the very big work pressure to the expert, because he has done the guidance medicine should do the work. This is a good way for private hospitals. Private hospitals have the first is more suitable, he will think the patient is God, is the hospital's food and clothing parents, so that can greatly improve the standard of hospital services.

We are not difficult to find that a lot of private hospital layout is very concerned about, it is generally done more like the hotel, including each bedroom equipment is very complete, such as the lounge, air-conditioning, sofa, pure water, cable TV, and all kinds of newspapers and magazines stored on the shelves for patients waiting for a visit to relax. The biggest advantage is that many patients here feel is a kind of enjoyment, greatly alleviate the pressure of medical treatment, but add some comfort. Moreover, in the whole look at the process of consultation with a smile, accompany the diagnosis can not be neglected, and patients to establish a good service.

2. Honesty is the standard of building a courtyard.

The so-called integrity, as the name implies integrity is a moral category, is the second "identity card", is the day-to-day behavior of the honest and formal exchange of credit collectively. That is, treat people with sincerity, honesty, credibility, words will be letter, Resolute, promises, gold. This is very important to the hospital. The weapon which the private hospital wins, the appearance is the service, the root relies on is the good faith, namely win. The newly rising private hospital will first treat the "medical quality" as the lifeline, solves the trustworthiness question, the patient may benefit from this.

However, at present for the private hospitals, because of various irregular events, so that the overall word-of-mouth marketing of private hospitals is very poor. So, to the patient to create an idea, although the private hospital service is good, but dishonest is deceptive, so would rather go to the public hospital queue. This has to say is the private hospital for the purpose of building, in the profit at the same time should pay more attention to how to build the hospital in good faith, how to "medical quality" as a lifeline, to solve the problem of integrity, patients can benefit from this.

3, do not lower prices of consumption, the need for a reasonable fee standards.

When it comes to price, we have to think of the "price war" activities of private hospitals. Understandably, private hospitals do capture the psychology of a subset of patients and attract patients through a "price war" campaign, while for some groups the patient really needs a low price and is deeply attracted. In fact, there is a misunderstanding is that any formal organization, should not be "price war" activities to attract user groups.

In fact, the private hospitals need to be able to reasonable fee standards. First of all, the health care problem, why now only small disease will go to private hospitals? What if the operation would go to a public hospital? The most critical is the health care problem, if there is a national reimbursement ratio of health care, so, if the private hospitals want to have a large user groups, the most need is Medicare, if the health care problem is solved, Is the private hospital really open the door to the doctor.

For the development of private hospitals, more need is to build the integrity and sincere service, in order to retain the user group of Psychology and trust.

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