Comparison and analysis of automobile network between easy car net and love Card

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Research background

Car site is a very large flow of Web site direction, the general PV flow is very high.

Currently there are two types, one is as a portal channel, one is as a stand-alone website, as a child channel appears often is some of the larger portal, independent site has a breakdown of the type of car, there is a comprehensive bus station.

Research purposes

Select a number of car sites as research sites, for the content of these sites to build, website product features, the promotion of the way to do analysis, compare the choice of car several directions to do search engine keyword research and analysis, analysis of these types of cars mainly from which keywords.

Flow comparison

Easy Car Network

The website was established in 2000, the first listed auto enterprise.

Website search engine traffic is relatively large, occupy the proportion of total traffic 30%.

Use of the Baidu Aladdin, and the cost of 2012 has risen to 20 million U.S. dollars.

Quoting system is an advantage, more than 10,000 4S stores nationwide, more than 17,000 are its customers.

Content quantity and distribution

A total of 139 car brands, 927 car departments about 9,890,000 articles, 460,000 questions, 315,000 forum posts

Classification

There are models, pictures, videos, evaluation, shopping guide, quotes, quotes, distributors, questions and answers, Word-of-mouth, conservation, used cars, forums, self-driving tours, such as 14 categories, in 341 cities nationwide have 17,549 distributors

Other forms of content

There is a tag system, about 170,000 of the key words, there are 95000 hot words

Station function and module setup

Search Engine Optimization

Love Card Car Network

The website was established in 2002.

Website search engine traffic generally, occupy the proportion of total traffic 22%.

Its car forum is its strongest advantage, young people more, and the forum content is more active

Content quantity and distribution

A total of 120 car brands, 756 car systems

About 719,000 articles, 5,840,000 forum posts

Classification

A selection of cars, car, supplies, information, interactive 4 large categories;

In the country 437 cities have a substation, the country has more than 15,000 distributors

Station function and module setup

Search Engine Optimization

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