Comparison and analysis of domestic and foreign website design

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A few days ago met a customer to do a website, this site customers from all over the world, domestic and foreign. Therefore, customer requirements, this site not only to make the domestic customer's favorite, but also to enable foreign customers to browse also feel happy. That is to say, the site has to be enjoyed by users all over the world. This makes the author feel embarrassed. Because, the user habits of different countries, the overall sense of the site requirements are also different, want a website to let users all over the world like, it seems a bit difficult. Here we will discuss the overall style of some websites from China and Europe and the United States.

Color collocation is different

If you will pay attention to some European and American websites, you will find that their site generally use a more vivid color to do the site's main colors, such as white, orange, or blue and so on. And the tonal collocation of the website usually uses one color as the main color, another color is a colour matching, or a direct color, and the more famous the company, the easier the use of color, such as we know the famous mobile phone brand Apple website and once occupy the first place of social networking users of the huge number of Facebook, The hue is simple white. This is related to the foreign direct, cheerful and unrestrained character, and the Chinese people like tactful twists and turns of character, the overall tone of China's website with more Chinese national wind, this table now, the domestic site tone collocation will usually use three or more than three kinds of tones, the main color of the site, the background color is a kind of, There is also a navigation bar to be marked with a color, seems afraid of others can not find the same. This tonal collocation is more common in common corporate websites, a site opened, is a bunch of colors together colorful picture, and strong color, easy to give people a sense of oppression, and because everyone's preferences for color, the first from the use of color, may have led to a part of the site jump out rate.

Insert a digression, before a customer on the site's overall requirements is "resplendent", well, design ng many times, because the customer just want a personal feeling, but for the overall tone of the use of no concept, but everyone to "resplendent" definition is not the same, and, the effect is really done, Also do not rule out the people will feel, wow, this boss is really rich and rich ah!

Second, the overall layout of the site is different

Open a domestic enterprise website, you will see clearly, navigation, Bennar map, Business introduction tips, News center tips, product/service display tips (this is the focus, usually occupy a larger interface or even do picture carousel effect), what else will have contact us, success stories/partners, Even a little video and so on and so on. Don't get me wrong, these are all just on the homepage. The purpose of the business is, I want to give you a glimpse of what I do ah, then you have to understand my company, my experience concept, my product, my glorious history, then I have to let you easily find me, for this purpose I even have to give you a advertising map or animation ... Well, all the things piled up on the home page, not only to highlight the focus is not prominent, but people feel crowded, of course, not pleasing ah!

Or we look at some big news or industry platform, no exaggeration to say, can be described in a dense. Advertising interspersed up and down the middle of the flashing ah flashing, flashing people's eyes are spent, and the other pictures are constantly on the carousel, news headlines from top to bottom just one look down you also have to spend half a day, want to find a news of their own interest, click Half a day to the final appearance of the estimate or the text problem is not the right or not what you want ...

The example will not be lifted here. You really want to know, you can find a few sites to compare. Everything is clear at all.

The difference of website style design

This, I really do not know should say that people are too rigid, or should be said that Europe and the United States are too casual. Browse foreign websites, too design is very casual also very simple, home page on a large picture as the background, and then set a few buttons at random, it is done. Click in the column design is also very simple, will not design too much level three or even level four page, Drop-down menu will not be very long, on a long page, navigation aside, content aside. And the domestic website is different. First there is a navigation page (many times is Flash animation), and then the layout of the home page, header, Benner figure, some columns show ... Each module is planned to behave, if you often browse this kind of site, you don't even have to look at anything else, just click the path to go in. And some sites in the column after there will be a lot of drop-down menu, in order to the overall more beautiful, the layout may be very beautiful, but you also have to work harder to find the page you want to reach the instructions button, really let a person tangled!

Iv. preferences for the guide page

Tao Everyone has encountered such a situation, open a Web site, the Guide page animation that call a smelly and long, and there is no set skip button, you have to wait until the animation finished, the relevant selection button, before you can click into the site's homepage. The author of the site has been a collection of a great God of a cartoon, with a simple story to illustrate the guide page exactly what kind of thing. The pictures are as follows:

Want to know more about the wrong type of web design of the child shoes can Baidu this article "Please, do not do these eight kinds of web site birds!" read it.

The Guide page to our user experience hundred-percent harm, why until now many enterprises in the Web site also insisted on adding a guide page? This is related to the Chinese people's tactful and tortuous character, is what I want to tell you, I have to find a more tactful and good to tell you, I am so kind as to cause you disgust! But you look at the United States and Europe's web site it is rarely so, enter the URL click in, directly is the home page, and the content on the home page on that point, button in that, you love to see which column click to see it! Now that you can find me, It means that you have a certain understanding of me, and then set a guide page leisurely display is not my style.

The author briefly summed up the above points, from the overall analysis of domestic and foreign sites in the design of the difference, so that also explains why we can not make a global users like the site. Of course, because the current globalization of the Internet has given us greater convenience, the domestic site and foreign sites have been part of each other's infiltration, the design of the difference is no longer obvious, consistency has gradually emerged.

Article: Guangzhou website construction http://www.studstu.com (Guangzhou Odd Billion network), the same webmaster, please pay attention to copyright and reproduced in the original station link. Ash often thanks!