Comparison and analysis of SEO optimization and bidding ranking

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

Simply put, SEO is a kind of web site in Baidu, Google, Yahoo and other search engines to get a better ranking so as to win more potential customers a way of online marketing, but also SEM (search engine marketing) a way.

Bidding ranking is a number of search engine companies launched a pay-for-effect network promotion method, the specific approach is that advertisers in the purchase of the service, by registering a certain number of keywords, according to the principle of the highest paid top, the purchase of the same keyword site in different order to rank, appear in the corresponding search results of netizens.

The bidding rankings were first adopted by U.S. search Engine Overture in 2000 (the company was acquired by Yahoo in July 2003) and later emulated and adopted by multiple search engines. Chinese search engine Baidu, a search and so on have adopted the way of bidding rankings.

The basic characteristics of the bidding ranking is Pay-per-click, ads appear in the search results (usually in front of the position), if not the user clicks, then do not charge advertising fees. In the same keyword ads, pay each click the highest price of the ads ranked in the first place, the following other positions in accordance with the advertisers themselves set the ad click on the price level to decide.

Recently, and customers talk, after the price, the customer often said the word is "so expensive, it is better to do the bidding rankings," Then I will tell you here about the advantages and disadvantages of bidding rankings and site optimization, so that customers know how to compare the site optimization and competitive price ranking.

Advantages and disadvantages of bidding rankings:

Advantages：

1, quick results: After the price after setting the key words can be immediately entered Baidu Top 10, the position can be controlled by themselves.

2, the number of keywords unlimited: You can set up countless keywords in the background to promote the number of their own control, without any restrictions.

3, keyword is not easy to degree: No matter how popular keyword, as long as you want to do, you can enter the top three or even first.

Shortcomings：

1, high price: competitive words, the unit price can reach a few yuan or even dozens of yuan RMB, one months will consume thousands of yuan or even tens of thousands of yuan RMB, if it is long-term to do, it will need to spend such a high cost.

2, the management of trouble: If you want to ensure the location and control costs, the need for daily price review, set the most appropriate price to bid.

3, Personnel Management: the need for special keyword screening, pick the right keyword, measure the price, check the effect, so will pay an employee's salary (Qingdao is responsible for this aspect of the staff monthly salary in about 3000-5000).

4, the independence of the engine: Each engine is separate, you in Baidu did the bidding, Google that will not appear rankings, Yahoo that will not appear rankings, if you want all the engines appear rankings, it will repeat the cost of several times the promotion costs.

5, poor Stability: once someone else's price is higher than yours, then you will be ranked backward; Once your daily budget for your account is over, your rankings will disappear immediately.