Comparison and analysis of the ways to improve the ranking of inner chain optimization

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Internal chain optimization is an important work, the chain is a reverse link, the ranking also has an important role, and the webmaster can completely control themselves. If you feel that the chain is not good to do, it will look back to the site links, can also effectively enhance the site rankings. Today through a number of Web sites to analyze how to improve the internal chain optimization.

Text navigation helps rank

Text navigation, as we all know, but many sites for the sake of beauty, or use of text-only navigation. Although it can be included, but not the best way. Check out the "Dry cleaners to join" Baidu before several sites, ranked first in the use of text links, and added title tag, very conducive to search engine crawl included. and page text are carefully selected important content, not only contains the relevant keywords, but also around the users concerned about the issue. Can find that the station's many keywords ranked in the first position, this and navigation text still has a certain relationship.

The author's own research on the site of the main navigation, with the Drop-down menu, just look a little more beautiful. Page text is not carefully selected to decorate some important pages, nor a good fusion of keywords. This to the user, basically did not click the desire, for keyword rankings also not much help.

Crumbs Text Link Consolidation rank

The site's bread crumbs navigation is mainly for the convenience of users in the proximity of the click to browse, since this place can give users convenience, it can also be used with the keyword settings. For example, dry cleaning equipment with dry cleaning machine or dry cleaning machine equipment replacement, but the replacement of words to ensure that there is a search volume, can not produce ambiguity. In this way, you can make the column page of the key words are expanded, and text links also appear diverse.

Take Baidu first site of the dry Cleaners Price column, his title is "Dry cleaning machine how much money a dry cleaning machine price List", breadcrumbs and leading navigation is consistent, with the "dry cleaning machine price." and search "Dry cleaning machine Price" The column page ranking is the first. Bread crumbs Navigation Text link to the ranking is made indirect contribution, and the title information does not give a direct role in ranking.

And the author of the station is not ranked now, can only look at the show way, make a comparison.

Through the comparison found that Baidu's first bread crumbs navigation contains the key words, and the article page of the bread crumbs also contains the article name, and the author of the station but the text instead of the article name. Text links that contain the name of the article can also enhance the relevance of the keyword. This shows that breadcrumbs navigation text links can be upgraded rankings.

Page links to enhance ranking

Internal pages of a large number of cross-chain, for the site ranking is also useful. Different pages of the link is equivalent to the reverse link, through the site within a large number of links, we can effectively improve the ranking of some important pages.

Baidu's first station to do better, there are related article links, Sidebar has a key recommendation of the article link, and some very important articles also do a bold treatment, so you can tell search engine those pages more important. The station links more fully, but the pages in different columns are not linked to each other, if you can through the article within the link-oriented effect will be better.

The author analyzes the station page link in the sidebar only provides the directory navigation, and does not recommend the article. There is no information at all about the relevant articles. This article page links to each other is not enough, can not form a big net, the promotion of the rankings is not very important.

Above through the comparison of two stations to improve the ranking through the chain optimization, ranked first in the chain, although can not be called perfect, but are more solid basic skills. But the author's research station still needs to be further improved.

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