Comparison and reference of soft and implanted advertisements

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In recent years, with the hit of some TV dramas, we have learned a new advertising model-implantable ads. What is implantable advertising? Implantable advertising (product slide-up), also known as implantable marketing (product slide-up Marketing), refers to the strategic integration of products or brands and their representative visual symbols and even service content into films, TV series or TV program content, through the reappearance of the scene, let the audience leave the product and brand impression, and then reach the goal of marketing. Implantable advertising and media carriers are merged to construct a part of the audience's real life or ideal situation, and the product or service information is not advertised in the audience's unconscious modality, and is silently instilled into the audience. Because of its secretive nature, implantable advertising is also known as embedded advertising or soft advertising. From the movie "mobile" to "the World without Thieves", as well as the recent hit of the TV series "Struggle", "Invincible Ugly", and then to the network video implanted advertising UGA, implantable advertising has infiltrated into our lives. And the emergence of SNS website has further promoted the development of implantable advertising, 09 implantable advertising will usher in a peak.

As a kind of recessive advertisement, the embedded advertisement is combined with the traditional media to accept the goods and service information in the form of non advertising, which makes the user unconscious. Because of its secrecy, it is also known as embedded advertising or soft advertising. Implantable advertising and soft wen is a kind of recessive propaganda, all pursue is a kind of breeze, the effect of the spread of the silent. Have the same thing. So what are the differences and connections between soft text and implantable advertising?

Carrier of the different. Soft text for the general text as a carrier, and implantable ads, in addition to film and television dramas, television programs, Internet video, SNS site is also a popular carrier, the text form to penetrate to the Internet is the real largest implanted ads.

The relationship between advertising information and communication content. The advertising information and the content of the embedded advertisement are often the internal logical relations, and often have no direct correlation. For example, can be implanted in the network game scene of computer hardware business ads, although there is no direct correlation between the two, but because the game group has hardware consumption needs, with the help of online games can be very good to realize its marketing concept. The soft text is often just using the content of the article to use relevance refers to want to promote the goods and services information, through hyperlinks to click Ads or Web sites.

Exposure to advertising in different ways. Although both soft and implantable ads are implicitly acceptable to users. But the spread of implantable ads is triggered by the user. As a film and television works, a star using a brand notebook computer, when users see the scene, because of the star effect, and the brand interest, and actively search for its relevant information and advertising. Or in an article to see their interest in the keyword, by clicking the keyword, will appear related to text, pictures, flash, and hyperlinks. In the soft text, people just passively accept the content of the soft text, understand the information to be advertised or directly click on the hyperlink.

Webmaster Network admin5.com triumphantly believe that in the soft and implantable ads are different from each other but have close ties. Soft text in a sense can also be regarded as an implantable advertising-the spread of goods or information embedded in the text of the ads, and embedded advertising is more or less a soft text extension and extension. Therefore, the webmaster in the writing of soft text can be used for reference to implantable ads such as multiple advantages.

Integrate a variety of media to disseminate. Implantable ads can be spread through a variety of carriers. Although the soft text can not be like embedded advertising in the film, video, text and other carriers spread, but the media can be diversified. Not only on the major sites or blogs in the middle of the spider to crawl, but also through newspapers, magazines, mobile phone messages, SNS,QQ Group and social web site to spread.

Take advantage of star effects and hot events. Implantable advertising has been hugely successful through the star effect. Writing soft text can also take advantage of star effects and hot events. such as Yao Ming recently injured by the broad masses of Chinese fans, you can write a news-style soft text, such as a certain Web site report such a form, the effect should be very obvious.

Use pictures and videos in soft text. In the soft text can be inserted into the picture or video, on top of their own website logo, or content and the information is relevant. This way, even if the reader is not interested in your article, but also unknowingly browsing the picture or video, played an unconscious effect of the spread.