Comparison between network popularization and traditional media promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development and popularization of the Internet, so that enterprises only limited the promotion of media to promote the promotion of the network of integrated development. The spread and popularization of e-commerce so that "no brain" enterprises to "have brain" enterprise transformation, how can Handan stride forward, a way to stand out. Marketing is novelty, interest and journalism, advertising is clearly the most effective way of marketing, tailored for the enterprise news reporting, it is with this advantage and the authority of the news for the enterprise to do the most effective marketing, the credibility of the high speed of communication, publicity range, a strong sensation to meet people's pursuit of authenticity, novelty, Convenient psychological needs, through the news report to promote product information, brand image, it is easy for enterprises to seize the market opportunities

Traditional media Promotion

From the newspaper to the television, from the television to the network and the digital technology popularization today, the network promotion technology has become the Chinese and even the world marketing mainstream. Today's world is in the age of information explosion. All these not only changed people's life and work style, but also greatly influenced the enterprise's brand propaganda and marketing communication mode, changed the way of communication between consumers and brands, and also changed the way of enterprise propaganda and promotion. Traditional media news because of the limitations and high advertising costs, so that some small and medium-sized enterprises have to find another way, they do not have as strong as the capital of large enterprises, marketing landscape, huge advertising costs they are unable to pay. The opposite of traditional advertising is the tens of thousands of advertising costs

With the overwhelming of hard advertising (television media, newspapers, magazines, etc.), people have tired of ordinary advertising, and even have a conflict of mind. However, no matter how much the traditional media advertising of the surface, the change of how fast, down to the basic mode of the media, are all change.

Traditional media advertising coverage is relatively narrow, but local regional, can not cover the whole of China or overseas, enterprises stand in the long-term development of the vision, not only marketing limited in the local area.

Therefore, the traditional media promotion even in the information age of highly developed technology, our news dissemination is still inevitably influenced by traditional culture.

Network Promotion

The rapid development and popularization of the Internet, so that some small and medium-sized enterprises to promote the promotion of the enterprise on the network. The Internet technology Renewal, consumer information contact behavior Development, "narrow", "rich media" and so on more and more spread the form appeared in the Internet. It is not difficult to find that the formation of such nouns, is because of a very interesting event or product is recognized by netizens, then the next network popular words.

21st century is an era of the Internet, and no company is willing to give up the potential market. Chinese netizens currently have hundreds of millions of people, in the network age, want to let their own enterprises and products to obtain a good brand image and marketing effect, and ultimately rely on the promotion of corporate advertising, low-cost network promotion costs, to help small and medium-sized enterprises in the network advertising promotion.

The coverage of the internet is big, only want to net place, everywhere does not reach. Such a huge coverage so that the company's advertising department only limited to local, Chinese, small and medium-sized enterprises continue to devote to network marketing, the use of media advantages and the credibility of the news report to the United for businesses and enterprises to convey favorable information, so that people get positive information change attitude, Thus imperceptibly from the positive guide and influence consumers, so that marketers realize marketing value, realize the extension of brand image. So that the promotion of enterprises targeted more directly targeted at the potential customer population, maximize the conversion rate. Skilled use of network promotion and other models for business escort, in the network to promote the road to continue to move forward.

Network promotion is a carefully crafted advertising trap, surface painting is not like advertising, but will promote the object of the clever into the article, so that the reader unconsciously resonate, to promote the object of impression, when they have needs, naturally will think of the promotion of objects, such as through Network marketing enterprises, Often can get tens of thousands of clicks, reprinted, such popularity produced by the promotional effect of course considerable.

Network promotion as a kind of operation is easier, invest less money, good profit marketing means, gradually by more and more enterprises value. (This article by Wuhan billion Shield education Meng Jian original http://www.yidunseo.com/)