Comparison of 3 popular mobile phone sales in four electric business platforms

1th page background and conditions of this survey

"315" an ordinary and special day, known as the International Consumer Protection Day, is a special publicity day to protect the interests of consumers. Early "315" is mainly for the offline entity sales, but with the rise of the Internet, business-to-business, consumer mall gradually into the vision of consumers, consumers began to buy goods on the platform, and the value of the purchase of products has been from clothing department store development to mobile phones, computers and even cars.

Electronic Business platform to buy more and more varieties of products

On the one hand is the development of the electric business platform, the sale of the types of goods involved more widely, on the other hand, the consumer for the electric business platform This new way of acceptance of a higher degree. As one of the representative products of digital products, consumers change the speed of smartphones more and more quickly, this 315 rights protection Day, in order to personally experience the convenience of the Electronic business platform to buy smartphones, we selected 3 of the hottest smartphone to investigate the sales of electric platform.

in recent years, the development of the platform is very fast

Three products include the iphone 5, Samsung Galaxy Note, Nokia lumia920, just across the three operating systems. We choose four mainstream, including Jingdong Mall, Suning easy to buy, Bowser shopping Network and Amazon Mall. Through the Beijing-East, Suning easy to buy, Bowser, Amazon horizontal contrast, mainly from the price, concessions, sales and evaluation of several aspects of comprehensive comparison, so that consumers see the current electric business area, the current situation of hot products, and mining some problems, so that consumers understand some of the electronic business platform to buy smart phones.

2nd page Apple iphone 5 sales

Apple iphone 5 in the market's popularity, presumably also do not need to say that, since the Apple iphone 4 in mainland China since the start of sales, each generation of iphone once released is absolutely a hot market, we still remember the iphone 4S in the mainland when the sale of Apple stores before the spectacular scene, Since then, in order to meet the strong demand of consumers, Apple has been working with Suning, Gome and other electric companies, although the iphone 5 has been a lot of questions after the release, but these are unable to prevent the iphone 5 is the market's most popular mobile phones, on the four electric platform on the same.

Jingdong Mall Apple iphone 5 sales

Jingdong Mall is currently the iphone 5 black and white bare metal prices are 4999 yuan, and the purchase of the network to send the phone price of 4968 yuan, the gap is not big. Through the comparison plug-in found that the highest price of bare metal is the National bank just listed 5288 Yuan, the purchase of the network is 4988 yuan. Of course, consumers can also choose 0 Yuan purchase mode, in addition to a large number of monthly call time and Internet traffic, Jingdong Mall also gives away mobile phone shell, SIM card Cato and screen foil. In the purchase evaluation, the rate of praise reached 100%, the reason is probably more rely on the iphone 5 quality.

suning Tesco Apple iphone 5 sales

The IPhone 5 in Suning Tesco ranked second, the 16GB version price of 4948 Yuan, of which the Jiangsu region customers choose to buy the network to send the telephone fee straight 200 yuan. Perhaps the iphone 5 is too hot, suning Tesco set up two conditions for it, the first is not supporting the delivery of goods, the other is not supporting the "March your most beautiful gift certificate sent Non-stop activities." In terms of consumer satisfaction, the IPhone 5 reached 99%, and only one customer gave a bad rating because the price was lowered the next day after the purchase.

Bowser Shopping Network apple iphone 5 sales

In the Bowser shopping Network, the Beijing Apple iphone 5 is currently priced at 4939 yuan, we all know that the Bowser shopping network before the acquisition of Gome, so all by Gome online supply. In the evaluation, a total of 27 comments, the customer gave the iphone 5 a high score of 4.8 points. But compared to Suning, Bowser shopping Network did not set any purchase conditions, the bare metal price of 4939 yuan, the four electric platform of the lowest price.

Amazon store Apple iphone 5 sales

Apple's iphone 5 white version on Amazon price 4966 yuan, black version slightly lower, priced 4920 yuan. Telecom version should be slightly higher than the Unicom version, white for 5049 yuan, black for 499 yuan. In terms of buying, Amazon has not set up more barriers, consumers to the 4.4-star evaluation, but the comments of consumers to give more negative evaluation.

3rd page Samsung Galaxy Note Sales

As Samsung's flagship mobile phone, GALAXY note the continuation of the Samsung Note series of the oversized screen size, bring the user more impact of the visual enjoyment, so the price of this cell phone has been kept high, after the fall of the rise, this point we from the four electric business platform sales can also see some traces. As there are multiple versions of the Galaxy Galaxy Note, to maintain fairness, we choose the most basic 16GB single card version, which is N7100.

Jingdong Mall Galaxy Note Sales

Jingdong Mall sold a total of three colors of the Galaxy Note, in addition to the common white and gray, but also popular with female consumers like pink. The White Galaxy Note is priced at $4598, gift 200 yuan Beijing coupons and mobile phone stickers, gray price of the cheapest for 4398 yuan, at the same time send 200 Yuan Beijing voucher and mobile phone foil, pink price is also 4598 yuan, but do not give anything, currently in addition to the gray has goods, white and pink are not goods, The satisfaction of commodity evaluation reached 97%. Compared to IPhone5, the GALAXY note fluctuates very much, with a maximum price of 5199 yuan and a minimum price of 4199 yuan.

Amazon Mall Galaxy Note sales

Amazon Mall Galaxy Note supply sufficient, three colors all have goods, the white price of 4599 yuan, the gray section price of 4348 yuan, the price of pink money is also 4599 yuan. Samsung Galaxy Note in the Amazon price is also a large fluctuation, the highest 4599 yuan, the lowest price of 4173 yuan, consumers to the 4.2 star rating.

Bowser Shopping Network Galaxy Note Sales

Samsung Galaxy Note II in the Bowser shopping Network are all third-party suppliers, not from the Gome Mall supplies, Gome's supply issue again to be surprised. Supply by a third party, the price is not what the preferential, white version Note II price 4988 Yuan, the gray version price of 4888 Yuan, the next purchase Note II users can also enjoy 5% points rebate. It may be from a third-party supply, so the sales from the Web page are zero.

suning easy to buy Galaxy Note sales

Suning sales Gray and white two versions of the Galaxy Note II, of which the gray version of the price of 4366 yuan, the four electric dealers are the cheapest, while the white version of the price is also not expensive, 4799 yuan. Like the iphone 5, the purchase of Galaxy Note II will not be able to participate in the "March your most beautiful gift certificate send Non-stop" activities, but the purchase of white version can return 300 Yuan full coupon. Relatively cheap prices let this phone in suning easy to buy a very high sales, high ranking smart phone first, customers also gave a good evaluation, satisfaction reached 97%.

4th page Nokia Lumia 920 sales

Nokia Lumia 920 is currently the most popular Microsoft window phone 8 platform flagship smartphone, because the shape design is very beautiful, supporting a number of the latest technology, at the same time has a more innovative experience, Nokia Lumia 9,201 after the release of the young consumers favored. Nokia Lumia 920 in the evaluation of the three smart phones in the shortest time to market, so the price is very stable.

Jingdong Mall Lumia 920 sales

Jingdong Mall offers a total of 5 colors of Lumia 920, bare metal since the date of sale has been 4599 yuan, no promotional measures. In order to attract consumers to buy, full 4000 yuan plus 539 yuan can be purchased at a discounted price of 599 yuan Nokia stereo headphones one. Evaluation of the product rating of only 91%, is the comparison of all mobile phones in the lowest, from the consumer response, mainly for the mobile phone system is not familiar with the cause.

suning Lumia 920 sales

Nokia Lumia 920 in Suning's price is 4599 yuan, Jiangsu area customers can choose "to buy the net to send the bill of fare" form, take this form of customer can enjoy 200 yuan of purchase discount, same as the iphone 5 situation, the purchase of Nokia Lumia 920 does not support the delivery of cash.

Amazon Mall Lumia 920 sales

Nokia Lumia 920 in the Amazon price is also 4599 yuan, but did not provide preferential prices to buy goods incentives, in addition to purchase Lumia 920, Amazon also recommended a wireless charging board with lumia920 matching, but there is no discount on the price. Consumers have given a 4.8-star rating, and consumers have questioned Nokia's offer of wireless charging boards.

Bowser Shopping Network Lumia 920 sales

The Nokia Lumia 920 sold by Bowser Shopping Network is also not supplied by Gome Mall, but by Third-party distributors responsible for supply, a total of white, red, black, yellow, blue five colors, but the current version of the Nokia Lumia 920 is currently in the group buying activities, the price is only 4259 yuan, cost-effective or very high , the current number of group buy more than 160 people.

5th page Mobile phone sales electric business platform is not dominant

The final survey results show that the IPhone 5 is currently the most popular smartphone, four electric business platform is also the most important, so the price concessions are very low, and set up a lot of shopping conditions, such as not to participate in some preferential activities, not support the delivery of cash. If you say not to participate in preferential activities also understandable, do not support the payment of goods is really confusing. We know that due to the objective conditions of the electric business platform, only in the hands of consumers to see the kind, so many consumers choose a more secure delivery, but only because Apple's iphone 5 sales more hot, and not support the payment of goods is very irresponsible, not to mention the iphone 5 in the price of the Lumia 920 and Samsung Galaxy Note gap is not large, the electrical business if the value of goods more valuable as the reason does not necessarily stand.

There are many objective conditions in

electric platform

On the other hand, the Bowser shopping network in the development rate of less than three other, not long ago by the Gome Mall acquisition, in addition to the iphone 5, Samsung Galaxy Note and Nokia Lumia 920 in Bowser all by Third-party distributors supply. I think since consumers choose to shop in the electric business, the important reason is compared to third-party distributors, the power of the powerful more trustworthy, but this point we do not see in the Bowser shopping Network, the final result is lower sales. to 3 C digital products started the Jingdong Mall, in the smartphone sales game is indeed lead, three product sales are very high, shopping system is also more convenient.

consumers must be familiar with the model before buying a mobile phone

In addition, in these four electric business platform to buy smart phones is still relatively smooth, there is nothing too difficult, there is no binding sales imposed on the consumer will, because these three high-end flagship price is relatively high, so some of the products also offer gifts and coupons. In the user's evaluation, because these three products are currently the three operating platform of the highest-end models, therefore, the quality of products have maintained a high level, the user for several major platforms have given a number of products are very high scores, the user gives the difference is based on the basic logistics distribution, the individual situation due to the lack of familiarity of the opponent's system and the misunderstanding, This is particularly evident in the Nokia Lumia 920. Smart phones in the ranks of the commodity is more complex, so consumers must take the lead before buying the performance of the mobile phone, and so on, and then to purchase the electric business platform to avoid some unnecessary disputes after shopping.

Affordable is the most important factor for consumers to choose the way of shopping

By contrast, found that most Internet users in the online shopping, the primary consideration is still the price, not the quality of the shopping experience, these three products in the price of the electricity quotient platform is not dominant, thousands of yuan smartphone is not cheap, I think consumers may choose a more secure entity store purchase, At the same time, the product characteristics of smartphones determine the user's hands-on experience is more important. Therefore, as a new way of shopping, how to put the benefits of solid to the consumer is the most important, but also consumers are most willing to see.