Comparison of Advantages and Disadvantages of Different Adaptation Methods for PC Stations and Mobile Stations

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With the continuous development of smart phones, the proportion of mobile search is also increasing. However, the traditional PC site has a poor user experience on the mobile phone side, which easily results in the loss of a large number of users. Therefore, it is a matter of course to make a corresponding mobile phone station. Today, mobile stations have gradually become a trend. Basically, some PC stations of a certain size will make corresponding mobile stations. However, there are still some problems in many aspects. For example, how to adapt the contents of PC stations and mobile stations to occupy mobile search Better ranking? What kind of traffic conversion is more conducive to user experience? Here I will tell you about the advantages and disadvantages of various adaptation methods.

According to the author's observation, the most commonly used methods for matching PC stations and mobile stations are mobile adaptation, JS jump, Meta declaration, Rule 302 and so on. Since each method operates differently, the effect is different. The specific The advantages and disadvantages also need to be treated differently. Today, give you a comparison of the advantages and disadvantages of these four kinds of adaptation methods and the need to pay attention to the place.

1, mobile adapter

Now many search engines provide mobile adaptation features, such as Baidu's open adaptation and 360 mobile adaptation, the use of Baidu webmaster tools to submit PC page - mobile page correspondence Sitemaps, or use the 360 ​​Webmaster tools to submit PC pages - Correspondence between mobile phone page txt PC station content and mobile stations can be achieved one by one adaptation. The advantage of doing so is that you only need to submit information in the search engine tools, do not need to change the site ability, and the content of the site one by one, and not just limited to the home page. The disadvantage is that only Baidu or 360 mobile search into effect, the other did not submit the adaptation of the search file is invalid.

2, JS jump

JS jump for some industries has an important role, especially for the user conversion rate homepage higher website, only need to add a JS code in the website header to determine whether the mobile terminal access, and then all the traffic Will all flow to the phone home page. The advantages of JS Jump are applicable to all mobile searches and are not limited to Baidu and 360, which can increase user conversion rates. The disadvantage is that it is difficult to achieve a one-to-one correspondence for each page, and it can be easily punished by certain search engines for determining cheating.

3, Meta statement

The format of the Meta declaration is generally that the webmaster can add this code to the head of the PC station, and the Meta information indicates the URL of the mobile phone page corresponding to the PC page and the format of the page corresponding to the URL. Meta claims the advantages of easy-to-understand code, easy to operate, the disadvantage is only effective in Baidu mobile search, for other search engines is not valid.

4,302 rules

Rule 302 refers to the temporary jump to a web site (mobile station) 302 when it is determined that the mobile terminal is visiting the web site, for example. htaccess file with a judgment cell phone code, be a 302 redirect. The benefit of doing this is that there is no need to add anything extra to the front-end code of the site or to submit rules to search engines, but according to the author's test, it is possible that the PC station will be downgraded. Although 302 is a temporary redirect, but too often 302 is likely to adversely affect the site, the specific criteria need to grasp the owners themselves.

The above four kinds of adaptation methods is the author of the most common method of operation, usually PC stations do the above processing, the mobile terminal after a period of search results, the following match the URL becomes the mobile site URL, but the title is still PC station title. As for which way is better, I prefer the first, after all, Baidu Mobile Search occupy most of the site traffic, and user experience is also the best. As for a more specific method of operation, the author next time for everyone to make a detailed introduction. This article by the Anhui Food Network http://www.ahbbz.com/ A5 webmaster original origin, please respect the labor results of others, reproduced indicate the source, thank you!