Comparison of Marketing 2.0 with traditional marketing list

The comparison of Marketing 2.0 and http://www.aliyun.com/zixun/aggregation/38584.html "> Traditional marketing List

Recently, will be the idea of Marketing 2.0 completely combed again, made the following form. At the same time finally decided to start writing books.

After reading this comparison of the total table, I also clearly understand a lot of the original, there are some mutual entanglement, shearing constantly confused place, now all at a glance. The tool and practicality of this table is quite strong.

As stated in the table, the content and effectiveness of marketing 2.0 should be differentiated according to the five categories of "communication, branding, media marketing, creativity, business (or Enterprise)". So--

1, a lot of dissemination of the case, it is true or unintentional use of some marketing 2.0 skills, but not equal to, this brand or enterprise is people-centered enterprises, technology and the road is actually separate.

2, a lot of first-class new enterprises, because of its focus on customer relations, so more than some like fancy and hype business, more Business 2.0 spirit.

3, five large items, the dissemination of the idea, the other is the application. Among them, brand and Business 2.0, than the media marketing and Creative 2.0, more revolutionary, their success, more on the impact of the traditional subversive.

On this basis, I want to continue to do is to find the basic Marketing 2.0 model, combined with the ongoing case, as well as network it changes, come up with a more systematic things.

It's time to write a book.