Comparison of operating from media platform and video website

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From media platforms and video sites, a collection of excellent articles, one brings together a great deal of excellent video; one provides text reading and one provides visual reading; We are reading a long--hey, insightful, a little bit of praise, and say two things, we watch a movie on a video site--go, what, who took it, Take a turn, swearing two sentences. The process is similar, even the emotions we express are common; top of the media platform from the top of the head of a tree, a video site, behind a rich and powerful father. In short, one meaning, from the media platform and video site, is how similar, even can be said, since the media platform and video sites have similar genes.

A pig born nine children, even the mother 10 samples--from the media platform and video site at first glance, the similarity is very high, but has a different kernel and operating mode.

Content access: Free and paid

In Baidu company 3721.html ">2014 year's quarterly earnings, content acquisition expenditure close to 400 million yuan, mainly used to love the content of the art of purchase, which for the media content of the expenditure is not mentioned, and Baidu hundreds of media platform is December 2013 online." Sohu Zhang Zhang said that the future Sohu will fully support the development of the media, but the same, Sohu is the video content of the purchase of money invested huge, but in the media platform almost no money spent. Tencent from the media everyone, Qihoo 360 from the media platform, almost do not burn money. This is because almost all of the media platform to get content, almost all free, from the media platform to do things, the most is an intermediary, connected from the media and advertisers intermediary. But different from the media platform advertising mode of operation is only a difference. For example, Baidu hundreds of ads divided into, Sohu full media flow sharing, tiger smell disguised soft text and so on. When the video site spent a lot of money to move, make homemade drama, from the media almost free access to a large number of high-quality content, and can profit.

Profit Model: Brokers and Distributors

Whether it is from the media platform or video site, ultimately rely on the main or advertising, through the sale of advertising to achieve profitability, but more diverse forms of advertising, not only include pictures, patches, video, but also including soft, sponsorship, implantation and so on. But since the media platform and video site advertising operation is different. Video site is more like a distributor: I bought a batch of video, now I want to play, insert ads can bring you sales, if you don't? And since the media platform is more like a broker: I heard someone wrote a good article, we set you up, he wrote articles, Articles page board ads, can promote your product sales, you do not try? Of course, you have to give someone a little bit of hard work. The biggest difference between brokers and distributors is whether they have the right to use the product. Since the media platform can not ask for the right to use the situation, free access to content.

Market forces: Buyer's market and seller's markets

The same is the content provided to the platform, the same can bring advertising revenue for merchants, but the treatment is different. Is it because of the difference in advertising revenue? There are reasons for this, but not the root cause. The fundamental reason is that since the media platform is a buyer's market, an article can only be sold through the media platform, since the media platform in the transaction, occupy a larger discourse power. and video market is different, video market is a seller's markets, video owners occupy a larger discourse power, excellent video can have multiple channels for sale, such as television, hospital line and so on. In short, since the media market demand, and the threshold is low, can write the sea of the crowd went. But not everyone can make a good movie, the video market for more than supply, and need a certain threshold to enter.

This is the one that is flawless, everyone is considered a treasure, such as video. One is to pick one, cold face relative, such as from media people.

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