Comparison of the optimization of large web sites and small websites

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I have encountered such a case, one is the enterprise station, one is the business-to-business industry station, two Web site name is the same, but in the optimization, but need different optimization strategy.

We all know that small web sites, such as enterprise stations, are needed to optimize, optimize to achieve transformation, can be SEO or SEM, then the large web site also needs to be optimized, especially for the early stage of development, not high visibility of large sites, optimization is more important. Here, we compare the difference and connection between the big website and the small website optimization.

Small Web sites and large web analytics

The biggest feature of the small web site is "small", the structure is simple, less content, these are realized small embodiment. The characteristics of large-scale web site is large, complex structure, may have membership system, publishing system, payment system, etc. From the point of view of SEO, Baidu algorithm for the volume of the site is also layered calculation. The same level of volume of the site, to compare rankings. and large sites are less competitive, so large sites can often be ranked in front of keyword search. Small Web sites because of the number of similar competitors, so to upgrade the rankings, need to use a large force.

The difference between small Web sites and large Web sites

Keyword selection difference: Small Web site content is limited, so the number of keywords to choose is limited, and to optimize the large web site, the number of keywords available to choose is very much. Of course, if the same industry's large sites and small sites, the choice of keywords will overlap.

Optimization focus is different: Large Web site with a large number of internal chain, so basically do not have to deliberately carry out the construction of the chain. Small Web sites need to be properly arranged within the chain. In the construction of the chain from the outside, small sites outside the chain of construction, to choose a larger range, basically a friend chain site, the weight will not be lower than their own. But the platform that can offer the friend chain to the big website is very limited, because the big website itself weight is higher. In the friendship connection, the large-scale website may increase moderately below own weight the friend chain, but the small website is not allowed. The key to the optimization of large-scale web site is brand promotion, so it is necessary to focus on the content of the volume, including the amount of indicators, and the focus of small Web site optimization should be placed in the outside chain construction and content creation.

Ranking stability is different: because a large number of competitors less, so once the rankings appear, the basic can be stable. But because of the large number of competitors, and if not continuous optimization, the rankings may fall.

Optimization direction is different: Large site optimization direction is divergent, trying to spread the brand from the center to the periphery, so that more people know, can develop new users. and small sites trying to pull people from outside, through the key words, through the chain is to allow more people to enter the site. Large Web sites are development increments, while small sites are the development stock.

Links between small web sites and large site optimization

Content: Whether it is a large web site or a small site, the content of the construction, should not be overlooked. Small Web sites in the creation of content, may only rely on their own original, and large sites can be reproduced through the provision of members and other aspects to create content. It can be said that in the content creation aspect, the large-scale website has the superiority. The connection between the two is that the content of small Web sites is posted on large Web sites, which can play a role in promoting rankings.

Contradictions: Because Baidu's ranking is limited, so if it is the same keyword, there may be large sites and small sites fight each other. I have encountered this kind of case. An instrument company to host a business Business-to-business station, but also has its own enterprise station, the company ranked by the large Business-to-business website suppressed. The final solution is that the enterprise station selected Baidu bidding rankings.

Mutual promotion: For some industries, it is necessary to establish the Enterprise Station group at the same time. At the same time, the establishment of large-scale industry sites and enterprise stations, is also necessary. Large websites can highlight the propaganda enterprise station, the enterprise station can use the large-scale website to carry on the Baidu optimization. This can form a large-scale web site to promote the development of enterprise Station pattern. And can also seize the Baidu limited keyword search results resources, extrusion competitors.

To sum up, the site size, in the selection of optimization methods, should be treated differently.

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