Comparison of the search by the mobile operator cold Quick supply is a challenge

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"Billion Power network News" August 26, the founder of the Zembipo to billion power network said that consumers in the mobile end of the decision-making path of shopping is social, search and parity features in the mobile end will be diluted.

The founder of the Ocean Terminal has blue waves

Once blue waves said that the content of the PC side of the presentation is structured, there are categories, there are search keywords, a description of the product. PC-side of the scene determines the user can sit in front of the computer slowly to compare, so the decision of the PC side is very rational, decision-making time is also longer. On the mobile side, the customer's decision is often received from the social impact of the decision-making process is very fast, because the mobile end of the navigation class information is very fragmented, mobile-side shopping more embodies a light category, light search, light navigation.

Once the blue waves that for mobile operators, can not just look at the front end of the show, but also to see its supply chain management on the pressure, due to the mobile end of the strong liquidity, customer for the mobile end of the product acceptance quickly, the customer's social attributes are strong. This leads to a product listing cycle very fast, a new brand in the traditional field of the market cycle may be two months, and at the mobile end may only one week, which will bring great pressure on the supply chain.

In addition, it has been noted that the mobile end of shopping more interest-driven, which makes the mobile end of the product diversity requirements are very high. Compared with the PC side, the mobile end will not have a burst, the mobile end will be diversity, this diversity means that the difficulty of inventory management will be a geometric level rise.

In the former Blue waves, the mobile is not a simple development of the app, the mobile end is really to solve the information flow of high-speed fragmentation of the field. Supply chain management in the industrial chain is the most important information flow, rather than logistics, with a strong flow of information, supply chain management will be very efficient.

It is understood that the domestic cross-border electric business platform in the mobile end of the launch of the "overseas cleaning artifact," The app client, at present, the overseas goods to sweep the order conversion rate is close to 20%, and the repurchase rate is reached 67%.