Competing to expand the practice of the offline O2O's website has yet to expand but is being shanzhai

Absrtact: Competing to expand the practice of the offline O2O's website has not been expanded but is a cottage. Beijing business newspaper reporter visited yesterday to see, a store called No. 1th in Chaoyang District, Tai Tun North Road, the store font signs and online supermarket brand 1th shop. No. 1th

Competing to expand the practice of the offline O2O's website has not yet been aggressively expanded but was shanzhai. Beijing business newspaper reporter visited yesterday to see, a "1th convenience store" storefront appeared in the Chaoyang District, Tai Tun North Road, the store font logo and online supermarket brand 1th consistent. Shop No. 1th said yesterday that it had not opened a line shop in Beijing and would submit the company's legal treatment for infringement.

Beijing Business newspaper reporter visited to see, "1th convenience store" is located near the Golden Spring Food Plaza, Tai Tun North Road run Feng Tak still apartment building, an area of about 10 square meters, selling snacks, beverages, daily necessities and simple lunch boxes. According to the surrounding residents, the store has just opened for about two weeks. As for the relationship with the online supermarket store No. 1th, the 1th convenience store said, "They are online, we are offline, not a company." Although the above people and the number of stores in the relationship, but the convenience store signs and shop 1th is basically similar, "1th convenience store is a chain brand." However, Beijing Commercial news reporter found that up to now, the other areas of Beijing do not have the convenience store. Dong Zhi men Wai Street Happiness Two village community has a community supermarket with the same name, but the supermarket is a husband and wife shop, and on the logo and online supermarket store no coincidence element 1th.

No. 1th stores said that, in addition to the Shanghai Putuo district of Cosco Two Bay City opened the Community service center, as well as Shanxi and the United States special supermarket in Taiyuan City cooperation, there is no other city to open the line store or related cooperation. "A supermarket named No. 1th was also found in a city in northeastern China, and such violations would be handled by law." ”

In addition to shop No. 1th, well-known brands are not uncommon in the case of Shanzhai, especially the Tang Ren Tong, Beijing Dao Xiang Village and other old brands. In the industry, the brand rights to defend more than the difficulty of obtaining evidence to end. In addition, the brand has no law enforcement power, only joint industry and commerce and other departments to fight against counterfeiting, Nike, Adidas and other well-known brands have been plagued by Shanzhai. There are also industry insiders believe that shop 1th was a cottage to explain its food and beverage and other traditional supermarket category has a wide range of influence. At the beginning of this year, 1th stores announced that last year, sales of 11.564 billion yuan, into the tens of billions of electric business clubs, food, beauty care products are still the focus of this year's development category.