Competition for suppliers to upgrade

Recently, Jingdong Mall and the Bank of China (601988, shares) jointly announced the launch of the supply chain financial services to suppliers to provide order financing, accounts receivable financing and collaborative investment and other financial services. Alibaba, Dunhuang Net, Amazon and other electric dealers have dabbled in supply chain finance, the competition of the electric business industry is extending from retail and logistics to the whole supply chain including financial services. A number of industry insiders pointed out that the provision of supply chain financial services, to ease the small and medium-sized suppliers to fund tight, improve the turnover of funds. At the same time, only by improving operation efficiency, reducing cost and optimizing customer experience can we solve the problem of suppliers ' financing from the source.

BEIJING-East layout Investment and financing business to ease the difficult operation of commercial capital

Jingdong Mall and the Bank of China launched the Beijing-East supply chain financial platform integration of supplier ratings, the electronic channels such as settlement, Bill processing, internet Banking and bank-enterprise interconnection provide the suppliers with financial services such as purchasing, warehousing, settlement, financing and so on, covering order financing, accounts receivable financing, entrusted loan financing and so on.

It is understood that in the traditional business sector, the proportion of samples and inventories as high as 1:8, resulting in inventories occupy the traditional goods circulation industry a lot of valuable funds. Although E-commerce can theoretically achieve "zero inventory", but in reality, most of the suppliers still have to bear the pressure of capital turnover.

Take Beijing Baori Trade Co., Ltd. as an example, the company's monthly supply amount of 1 million yuan, profit 10%, the account period of 30 days, monthly delivery of 4 times, 30 days plus the procedures of the process, about 45 days to get the payment, plus 2 weeks safety inventory preparation, theoretically the largest capital occupy 2 million yuan, annual profit of 1.2 million yuan, The return on funds is 60%.

Jingdong Mall Financial Development department manager Huang Jun said, through order financing and accounts receivable financing, suppliers can get the payment in advance, speed up the capital turnover, while the entrusted loan financing business, Jingdong is the trustee to provide funds to the core enterprises, the bank examines the merchant's capital, logistics, and loans, Ease the difficulties of capital tension.

Electric dealers set up a "closed loop" to control supply chain by entering into financial trend

The electricity merchant provides the investment and financing service for the merchant, has the certain information superiority, may achieve mutually beneficial wins with the bank, the merchant. Insiders pointed out that, from Alibaba, Dunhuang network to the gold and Silver Island, Amazon, and then to the Jingdong Mall, the development of supply chain finance is becoming the electric business giants to seize the market share, the only way to compete for suppliers.

Affected by the international and domestic economic conditions and other factors, some business enterprises cash flow has been a rare tension, the bank has shrunk to such small and medium-sized businesses credit loans, the entire industry capital chain tight. A number of banks 2012.5 annual reports show that the Yangtze River delta in some areas of business enterprises operating difficulties, resulting in bank overdue loans and default rate increased. "The advantage of the electricity trader is that it can find out the demand and fill the gap of the bank's small loans." "Guo, director of the China Banking Research Center at the Central University of Finance and Economics.

Analysys International analyst Meng pointed out that the electric business platform gathered a large number of merchant resources, master the transaction information, easy to understand the merchant's capital, logistics, credit status, than the bank alone to save the cost of lending.

Ali financial data show that the first half of this year, Zhejiang Alibaba Micro-Loan Co., Ltd. has been accumulated for small micro-enterprises and network business individual entrepreneurs to put loans 13 billion yuan. The Beijing-east data show that since the February test of the Beijing-East financing platform, the Bank of China has completed 100 million yuan financing for 17 suppliers in Jingdong.

Jingdong Mall founder and CEO Liu said that Jingdong hopes to create a closed supply chain, that is, from warehousing, logistics, loans to the payment of all industrial chain links, are in the Jingdong system to be resolved, to provide businesses with a comprehensive investment and financing business is the establishment of a closed supply chain of important measures.

"Cross-border" financial effects to be observed cost-reduction as the key to compete for merchant

At home and abroad, many test water financial business, the scope of the Beijing-East is not uncommon, causing the industry to its financial strength and risk control capacity of the query.

According to Su Yanyan, a senior analyst at the domestic electricity business, the distribution of financial services is mainly divided into two modes: one is to play the role of security, do not have their own funds, but the use of bank funds to lend, such as the Dunhuang Net, Treasure Island, and the other is the electricity dealers directly with their own and Jingdong Mall's model is both: In order financing, accounts receivable financing business, Jingdong is the guarantor of the identity of the appearance, and in the entrusted loan financing, Beijing East is the investor side.

Feng Lin, an analyst at the cyber-finance department of China's E-commerce Research center, said that regardless of the capital strength of Jingdong, the news of starting a comprehensive financial service could increase the confidence of merchants and investors in the operation of Jingdong, and provided favorable conditions for the development and IPO of enterprises in some degree.

Although the financial services provided by the electricity dealers can alleviate the financial pressure of the merchants, the merchants need to pay fees for them, and this part of the cost will be passed on to the consumers, and ultimately weaken the price competitiveness of the commodity of the electric business platform. Some merchants have called on the platform to optimize the supply chain by improving operation efficiency, reducing cost and optimizing customer experience.

Beijing Jingdong Third party platform brand luggage shop in charge of Ms. Deng to the Jingdong supply chain in the warehousing services, for example, compared to the merchant to send Express, the product settled in Jingdong Warehouse can speed up logistics, increase controllability, but because supply and demand often difficult to achieve optimal, and product scheduling cycle is long, on the one hand will produce warehouse management costs, On the other hand, seasonal products miss the most digestible time, forming a product backlog. For the competition for suppliers, the distribution of supply chain finance only plays a subsidiary role in the hope that the Electronic business platform can further optimize the supply chain.