Competitive keywords How to excel in the optimization?

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From the keyword ranking, the general weight of the higher sites in the rankings occupy a certain advantage, but there are some sites may not look good, but the ranking is very strong, rough observation found that there are many contingency rankings, but careful analysis found that the ranking of good sites must have its reasons, a lot of things can not be one eye recognition, For example, why a website column page can make a competitive key words in the home page? It may be related to the overall weight of the site, may be related to the quality of the page, may be linked to high-quality outside the chain and so on, these are the main factors affecting the ranking of keywords.

As a competitive keyword, do we still have a chance to do it? It is estimated that many webmasters have considered the problem, generally speaking, new station is difficult to surpass others, such as Tieguanyin, SEO, such as the keyword is almost not much hope, assuming we have reasonable optimization methods, plus the operation of the team, is entirely possible. Here's how competitive keywords can stand out in the fierce competition:

A reasonable layout of the station

Site layout for the overall optimization of the website has a great impact, in particular, the layout of the key words, the formulation of columns, the flat Web site, which is the most common optimization, but also let a lot of people headaches, such as we do is to soft as the core of the blog, in the formulation of columns, it should be as far as possible to soft text this keyword, such as SEO soft text, soft writing skills, soft marketing and so on, such a classification is clear, not only to update their articles, but also convenient optimization, and some SEO blog classification is very unreasonable, such as the Navigation on the column classification: SEO diagnostics, the Internet, Xiamen SEO, website optimization promotion, Such column classification is very unreasonable, at a glance to know is to optimize a keyword and set the column.

The relevance of the content is high

The relevance of the content refers to the scope of optimization as far as possible not too wide, for example, we take soft as the core, as far as possible around the soft text of this keyword to develop the title of the site, the site's columns and the content of the site, so the relevance is very high, and the above mentioned both the SEO diagnosis and the Internet, In addition, there may be some talk and so on, such a classification is too broad, it is difficult to let people know what you focus on this site, where the advantages, and such a site involves a lot of content, maintenance is relatively difficult.

Third, with high quality content

The content of high quality and the relevance of content is not contradictory. The former refers to the quality of the content, the latter refers to the scope of the industry. A website content is the most difficult problem to solve, how to let their own articles by the user's favor, how to let their own articles to help users solve problems, these are the first to solve the problem of SEO, a website If you can have high-quality article support, then our site based on better than others, in the optimization plays a vital role In the content of this piece, it is best to choose their own specialty or familiar with the industry, such as we do SEO this industry, then we create a high-quality SEO blog is relatively easy.

Four, high-quality external chain support

The role of the chain in the rankings is still relatively large, many of the site's Column page keyword ranking can be the first page, in fact, is relying on high-quality outside the chain to support and go up, the chain of this piece to do relatively arduous, and the resources of this piece is also we need to solve the problem, high-quality external chain mainly to the first one-way link outside the chain form Such an outer chain is very rare, in addition to cross connection, purchase links, create their own resources station to do, in addition, unless they have good connections, others free one-way links, such as the effect of the chain is the best, followed by friendship links, content page links, blog outside the chain and so on keyword ranking to take an important role, In short, want to make their own site to get a better ranking, outside the chain of this piece is an indispensable part.

V. Long-term and unremitting optimization

Since there are competitive keywords, then someone is constantly competing with themselves, once you relax, then others are likely to catch up, in fact, many industries are so, on the surface can only see the site of other people's long-term stability in the first place, second, we can not see others hard side, maybe we eat in the time, Others in the update of the article, we sleep, others in the hair outside the chain; This is to say that we do in the SEO should always keep their willpower, can hold on for a long time has succeeded half.

Personally think that want to make their own keywords can be in the optimization of the fore, you should do more than five points, if we have an efficient team, it will be in the work to play a greater energy, so that our optimization to do more ideal. Article by Zeng (mountain small species of black tea http://www.zuipin.cn/hongcha/zhengshanxiaozhong.html) Original, reproduced please indicate the source of the article, thank you!