Competitor Analysis of website optimization

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Whether it's a new Web site or a competitor's research, SEO data analysis is essential. Website analysis, is all SEO great god before explaining, must say a word, but for the SEO industry to enter the short time of the site optimization personnel, site analysis, is nothing more than the domain name into webmaster tools, record some important parameters, such as PR, BR, included data, really is this simple? Today, Q Pig from the Web site data analysis of 21 aspects, explain how to analyze a site optimization, for the next step of the site planning, prepare sufficient data.

Website analysis First, domain name age and the first time the site was included

Analysis: The main observation is that the Web site on the internet is long enough, if your competitor's site domain name time, have more than 10 years, and the site structure, content has done a little optimization, then such opponents are difficult to be defeated, at this time, you can consider changing a batch of keywords, For example, Q Pig just started to do is a novel, but found that the competition is too strong, keyword choice romance, now Baidu search beautiful romance, Q Pig is already located on the home page.

Website analysis of the second, website PR, Baidu Weight (reference), snapshot ALEXA

Analysis: These are mainly to view the site, in search engines, performance. The competitor website specifically optimizes which words, which are the core keywords.

Website analysis of the third, Baidu included, Baidu related domain. Google included, Sogou included, Sogou back chain

Analysis: This very good understanding, mainly observation of the scale of the site, if a website, in the search engine included millions of, that his content has reached a very high level, within the industry, there are very high barriers to competition. Check the site's collection, the chain, you can clearly arrange the work of the day, calculate how long, there will be hope to overtake him, and beyond.

Website Analysis Fourth, daily included amount, monthly collection amount, season included quantity

Analysis: Watch the site content update frequency, the role is the same as the third

Website Analysis Fifth, TITLE, KEYWORD, description.

Analysis: For search engines, title is the whole page content of a condensed, through the title can understand what this article is talking about, General observation Site page title optimization, can roughly reflect the entire site on the content optimization.

Website analysis Sixth, link check

Analysis: Although the recent Baidu has been in the fight to link the sale of links, but can not be denied that the high weight of friendship links for the site to enhance the weight of a significant role.

Website analysis seventh, reverse chain inspection (webmaster tools) and servers (speed, space or VPS or stand-alone host)

Analysis: Check the server, there is a benefit is to see what the site has good neighbors, search engines will also have the idea of birds of a feather, so in the choice of what server, check whether there is a good neighbor is a good standard.

Website analysis Eighth, check the search engine included pages and the quality of the chain

Analysis: Some time ago, Baidu also just out of the original that thing, told webmaster Baidu to judge some of the basis for the original, and the original site to support the plan, all of these, are very clear to tell the webmaster, as the site, original high-quality content, is a website success of the key words

Website Analysis Nineth, dominant navigation (clear) and navigation title

Analysis: The classification of navigation, one is by functional points, one is according to the category of core keywords, such as Q Pig blog site construction and SEO optimization, all the development of navigation, need to meet a certain law, is to buy clothes, according to the type of clothing, color, price, style fill in the navigation, but can not mix.

Web analytics Tenth, page important content is F-shaped distribution

Analysis: The main content of the site, the focus of the recommended content, whether in the home page appears in the position, is the F-shaped distribution.

Web analytics 11th, the ratio of page code to the amount of text information

Analysis: Study the popular web site, in particular, the proportion of the code is much higher than the existence of the content, in fact, for search engines, the code too much for the search engine analysis site, just the excess noise, reduce the proportion of the page code, for stylesheets CSS and JS, etc., can be called by the way.

Website Analysis 12th, whether Div layout, whether a lot of JS, Flash file, whether CSS built-in, frame structure.

Website Analysis 13th, picture Alt property, the first hyperlink anchor text keyword

Analysis: Search engine is unable to understand the picture, so only in the alt tag of the picture, add the explanation text, search engine can understand, the meaning that the picture represents.

Website Analysis 14th, H label, fervent label use is reasonable

Analysis: These tags, the main role is to highlight the need to optimize the keyword, although the CSS style sheet can control the style of display, but for the search engine, with H, STRIBF tag phrase, is the site needs to highlight the keywords.

Website Analysis 15th, on the SEO useless links add nf (Contact us)

Analysis: About the impact of nofollow on the site, you can see this post: The use of nofollow impact on the site, but there is a point is to be sure, using nofollow, will reduce the search engine spiders on the site unnecessary links, crawling, thereby increasing the chances of crawling other pages of the site, Improve the quality of the included pages.

Website Analysis 16th, product page content is original

Website Analysis 17th, the site updates whether there is a link to the product page (product page entry is diversified)

Website Analysis 18th, internal chain structure is reasonable (relevant content and page anchor text link)

Website Analysis 19th, the content of each column and the import link is reasonable

Web Analytics 20th, outside the chain is widely distributed

Website Analysis 21st, the quality of the outside chain

Analysis: On the outside of the chain of the site, there is a saying is that high-quality outside the chain is too difficult to do, the number of the most important, when the number of external links to reach a level after the site will be very stable rankings, there is a saying is that the quality is greater than the quantity, would rather do a high-quality outside the chain, but also more than 100 garbage outside the chain of more powerful.

Baidu recently introduced the search engine on the cheating link in the judgment, clearly, the search engine is welcome, the user spontaneously recommend the site, the site to stay the link address, so, Q Pig Think, now the chain, or should be based on quality, so that real useful to users, combined with the site's high-quality original content, Let the user mention a certain concept, can spontaneously think of this site.

Okay, website analysis 21 to introduce here, under normal circumstances, their site's SEO and competitor analysis are combined with the use of, only clear know, and the gap between competitors, to develop a website optimization strategy, arrange specific SEO matters, expected to optimize the effectiveness of the time. Of course, the site prior to the data analysis, the need to combine a number of sites, the more detailed data, the future site optimization work arrangements, the more smoothly. This article by Q Pig Literature Station (http://www.qzread.com/) original release, reprint please indicate the source.