Competitors are good partners for us to learn

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Competitors are like Grindstone, they sharpen us very sharp, and then we set the knife down and cut off the competitor--Zhou 祎

The so-called "enemy, victorious", want to get the final victory, it is necessary to enter the competition, to understand competitors, so as to overcome competitors, for small and medium-sized webmaster, competition is the best teacher, as the Zhangzhou website optimization published an article "website optimization of the best teacher is the user" the same reason, So how to analyze competitors, please listen to the decomposition below!

1, search engine rankings results

In the Baidu search box to enter the target keyword, light search box, look at the SERP results of the lower right corner, see how many search results, the number of search results, indicating a large degree of competition difficulty, and vice versa, this is to do the goal of the key words with so many pages to compete, but this is the reference basis, It is important to query the Web site in the first page, to see whether they are forum news source or government website, this is the future with you chasing opponents.

2, the basic situation of the competition website

The above mentioned SERP ranking results, which are ranked on the home page, is your research object. For the basics of competing websites, the main research of these, PR value, keyword library, snapshot update frequency, domain name age, included number, import links, export links, these as long as the Webmaster Tools a key query, will all come out, but the analysis is not so simple, and very few people can put all these research through, Huang Strong blog In this said that two of them, including the number and external links, included in the number of sites can be queried, this is the spider crawl through the tracking link access to the Web page, get the page HTML code into the database, indexing program to crawl the page for Chinese extraction, Chinese participle, for sorting calls, So how much of the index affects the results of SERP's rankings, outside the number of links in domain can be queried, mainly to see the relevance of high-quality outside the chain, and then look at the source of the chain mainly Baidu to know or news source site or webmaster forum, if it is Baidu products, it shows that the competition is very strong, you have to make great effort, Because now the Baidu product is not good to do.

3, Competitor's website structure

Understand the competitor's website ranking and basic situation, is to people "to be a guest", look at the design of the site structure, around the word, the layout of the color collocation, the same website products, if you do, you need to improve what aspects, to surpass the competitors, the competitor site to the user's friendliness, how to increase the user's viscosity, This requires the webmaster to take its essence, to take the dross, built on the basis of others to overthrow it, remember is to overthrow rather than copy paste, people walk past, you go again, just tired your legs, want to succeed must have innovation, innovative side can achieve another piece of the sky.

Workers, for small and medium-sized stationmaster, spend a few days to do the investigation of competitors, you can reduce the waste of time and energy, to achieve a multiplier, help the site's planning and construction, as the saying goes, "no ugly woman, only lazy woman", do not feel superfluous, MO, such as flowers fall empty sigh, the result came out you regret There is no such thing as a medicine to sell.

This article by the Zhangzhou website Optimization www.seohyq.com Original reprint Please specify the source O (∩_∩) o Thank you