Complain about vulgar web game ads look at the user experience of a page tour site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"I've been looking, where is the world with you?"

When you open a video, can be Tencent video, can be Youku video, can be Sohu video, can also be 56 net video, have a great chance to hear this sentence. This is a web game propaganda language, almost all people have been forced to see, heard that Putonghua is not labeled "Zun" female voice. Because this non-standard Mandarin, there are people who heard: "I have been in the bath, a greasy sister in where." Of course this is a joke, but the joke of course is the current Chinese web game of the bizarre fiery. Is there really a "million-Man war" thing? really is "breast milk mm with you cool"? Let me take you to the reader in the form of keywords to complain about vulgar web game!

Key words: vulgar, virus promotion

"Unique attributes, built by you!" Singled out boss, Wrath brush equipment! Imperial PK, the winner for the King! Slaughter Dragon Blade, click on the Send! Need equipment, a second brush burst! Lucky Draw, Surprise! Wireless brush strange, double experience!

Seeing such advertising words, I suddenly felt that the original stage of my childhood and adolescence, white, my miracle mu, my blood legend, my boast West tour, my World of Warcraft, my Eve, my dota, I can get the pleasure in the game even compared to any one of the words in the half sentence.

Netizen has cloud: View this advertisement language, suddenly wake up. Like a wake-up, and like a basin of cold water from overhead. Stare big eyes, stay a long time. Corner of the mouth, revealing a hint of a wry smile. This Nima is the game ah, before playing what Wow is all slag. Single Brush boss Wrath Brush the best equipment, this is the game ah.

The sound of the voice should never be missed by the spit. I do not know the first use of non-standard Mandarin to the web game is the voice of the game is which, but the most profound memory of a "rich sister", and then other web game companies began to learn this practice, listen to the people who want to grasp the head.

Listen to two times, may feel very funny, listen to four times five times, may want to find out that person to beat a jiehen; but when you hear more than 10 times, you can already skilled back out, can't help but want to go to a point to see what is a game so cool, but when you try, you find yourself fooled; Then you find that every video has this kind of advertising, you buy the video members to remove the ads have the heart.

In addition to the compulsory promotion of video advertising, we experienced more or more web window. Do not know how many times, you run to a small web site to download a thing, pop pop-up two or three web game ads, and some maximize, some not in the first place, you need to minimize other web pages to see, and some music voices frighten the dead, some sound charming cigarettes, to provoke a chord, Can not withstand the temptation of the people will go to a point to see if this page swim can use whips and candles to save Diao Chan, hehe, and was cheated. The Devil is a ruler, the road is a villains, outsmart. The Chrome kernel browser is a good solution to the problem of the window, but 360 speed browser in China's more popular, seemingly comfortable dual-engine mode, playing ads to get mad. Not only small sites, now many film stations, software stations so can not lock users of the site are beginning to use ADS to generate revenue.

In recent time, the number of web games in the video ads appeared in the total burst table. The beginning of the video, the end of the video, the video pause, you can hear "Ha!" Ah! Ah ~ ~ ~ ~ ~ "This kind of swords, the sound of pleasure and hatred, firmly believe that the author of the conspiracy theory has long felt that these page tour companies and video sites have bad business," or play the game, "or" full membership "two options for consumers to choose, Of course, the consumers who play the game will repeat all the contents of the 3rd paragraph of this article until they are fully member.

Key words: homogeneity of serious

Web game According to this trend, can be divided into 5 categories. Conscience class: The Three Kingdoms kill and so has the client support, the user group is faithful, not mandatory consumption of the game; round system: Mainly imitate Dream West Tour this kind of round game mainly, compare by the player welcome, this kind of page swims the user group already fixed, already very few has the situation of the vulgar marketing; imitation legend: Now on the market 10 pages of tour, At least five are the web version of the "Blood legend"; imitation DNF class: A few years ago DNF ("Dungeons and Warriors") of the hot directly spawned a variety of imitation DNF-oriented horizontal plate fighting class web game; 3D Page Tour: Some Web games have indeed begun to enter the 3D era, but the card dead browser, Characters 3D Background 2D reality is immutable.

This article will mainly discuss the imitation legendary class of web games, the content can be applied to imitation DNF, 3D page tour. "Unique attributes, built by you!" Singled out boss, Wrath brush equipment! Imperial PK, the winner for the King! Slaughter Dragon Blade, click on the Send! Need equipment, a second brush burst! Lucky Draw, Surprise! Wireless brush strange, double experience! This passage is about the gaming experience of the game. We are familiar with the unofficial version of the "Blood Legend", by the small workshop development, operation, low cost, full profit, industrial chain integrity, many experienced China's early history of the internet is very like to play, men and women, all of the people of all ages. But the legend has been a variety of problems, such as landing virus, at any time to close the service, Members invincible and so on, so many people hope that both can be readily cut off a piece of equipment, and can get "member-like" treatment, see such advertising language is not consciously place in.

Another important feature of the legend is the high plasticity. Although the legendary game mode, character settings, game skills, game content is particularly simple, but in the hand can be transformed in the hands of a variety of "matchless", "Cool", "Dragon in the days" such as the game equipment, if I was a did not play the legendary pupil, junior high school students, I will certainly be such dazzling eye-catching game advertising screen attraction. Above said 10 page tour Five legends, also not strange, first has the user Foundation, then is the game simple to start quickly, and the game erection is very simple, as long as someone is willing to spend money, on the steady profit does not compensate (according to 2012 data, each page plays the ARPU value is 300-500 yuan). What's more, now many small community Web sites and Web site cooperation, seemingly launched their own game, in fact, is only a long listing of the game changed the name of the community. In the case of this kind of profit-sharing, the cost is lower.

Key words: poor gaming experience

"50-level role free to play 30 seconds", "Enter the game to send VIP"

OK, I admit, I see this kind of game, always want to go in to see what this game has to be worth me to try the content, the result goes in Discover, hehe, again be cheated.

The above has said enough game propaganda, now say the game experience. First of all, the game registration, the market relatively large page tour companies are basically the end of the Xxwan, a page tour company has several games, dozens of kinds of ads are normal, so today you may see a game ads, go into the register after playing for a while to turn off, tomorrow you see another game ads, Go in and find the same game, and in the registration also prompts you "the user name has been used", you will feel unusually annoyed, "this is not change the deceptive?"

After entering the game, you also found that the original game has sent so many good things, there are 6-hour VIP Membership Experience card what the benefits, seemingly to give players a lot of benefits, in fact, all of them get these benefits, there is no benefit of this argument. And this kind of sweetness to later will disappear, no member, do not spend money, free game later how to play?

The initial game, upgrade speed is generally very fast, hit two strange on the promotion of a level, very soon many people in the mentally retarded monster AI are full level, officially entered the RMB player stage. Because all the free games are the same, no money, later can not play, so said Arpu 300-600 yuan, how normal.

Advertising and games do not have a dime relationship. And the game propaganda beauty with play is actually the bottom left corner of a beautiful woman head of the game hint just, really some people believe that when playing the web game when the opposite call you "husband" female role is female? According to the author years of experience in the pit, playing web games (except Pinball Hall) is the vast majority of men.

Netizen again said: "You just rallying a roar to stubborn child (level 6) Cause stun effect 3 seconds, the fall of women caused by a splash damage 5,000 points, and additional magical attack in October after the birth of the baby, dropped 250 gold coins, please ask if we need to try to launch the 1. Secret Insurance Service, press 1; Open box Service , please press 2;

Key words: Kidnapping users

And the client free online game, this kind of vulgar web games have a variety of methods to keep players, such as hourly lottery, online rewards, it seems to be effective in early retention of users, but later will be ineffective. Some web games with "new players 10 yuan to send 10000 silver piece" of the preferential activities to attract and retain users.

Free gamers have this mentality "10 bucks, not much, play to try", "free game I spent money, it seems I prefer, can not be wasted, and then went into a gold trap, unlimited to smash equipment, draw, buy mounts, until found himself into a bottomless pit before exiting. This time, the owner of the page tour company has long looked at the bank card balance smile to close the mouth.

Key words: Regulatory difficulties

"When the wife is not at home playing" this kind of web game, is thoroughly bottom of vulgar marketing model.

International analyst Conment that vulgar marketing is mainly concentrated in the low-end market, the delivery cycle is short, advertising is more decentralized, more difficult to manage. Even if it is investigated, it can be revived immediately. Inspectors also said that the advertising content is not the content of the game, can only seize ads, the game is unable to seize. So a game has a dozen in a variety of ads, and some "cool crazy bully", and some "Yan Xiang Jiao powder hi", check out one, and another.

Key words: Do it!

"Greasy sister" recent dubbing replaced by an extremely normal female voice, many users expressed unacceptable, is this thing in the fittest, domestic vulgar web game of the symptoms?

But the web game is to rely on "cheat a group, and then cheat a group of" method to make money, but the user will one day be cheated, then even if the page tour companies will not find so gullible users. Now I see all kinds of page travel ads, unaware immune, even if the big chest beauty kneeling in front of me to play, I will not be tempted, because I know that after the point of the there is no such thing. Therefore, in the user's capital before consumption, we must achieve "characteristics, precision, segmentation", optimize the quality of the game, accurate positioning of the game group, relying on the game to establish Word-of-mouth. This may be the main reason why the Vulgar Marketing page tour company "Get Away".