Complete a Gobi line from Dunhuang Gong Fork to Kumbum in Gansu

4 days, 108 kilometers, from Gansu Dunhuang Gong Fork to kumbum complete a Gobi line, to set out Travel network CEO Dinggenfang thought it was only its 5th phase as Lenovo star student's graduation trip. To his surprise, however, he was greeted by another simulated entrepreneurial process.

This is Lenovo's star dubbed the "customer departure" entrepreneurial Gobi activities, trying to gather a group of "Dream on the move immediately", through a concentrated venture, to walk the most difficult part of Xuanzang's journey, so that they feel the pain and suffering on the road of entrepreneurship.

Lenovo Star Executive Vice general manager Lu Gang said that the entrepreneurial process is like walking in the Gobi, this matter with the entrepreneur in personal feelings and challenges related to the very high, is a way for entrepreneurs to better understand themselves.

In the view of Lenovo Holdings chairman Liu, entrepreneurs in the actual business process to bring their own team, to deal with the harsh external environment, but often because of lack of relevant experience, it is true that there are countless difficulties. "There is no other shortcut, it is to have a firm goal, and then to adhere to the boil." Although the environment may exist some not very fair factor, but needs the entrepreneur to be steadfast to do, this is the important choice which is placed in front of the entrepreneur. "he said.

Adhere to the heavy

Dinggenfang said that in the 4 days of his time, the biggest harvest is to realize the importance of perseverance.

Because the team did not have systematic training prior to this, the first day 27 kilometers of distance is a great challenge for Dinggenfang. The first day to walk the last 5 kilometers are all swamp, trample bad shoes will fall, and walk through the swamp, after the bridge again traversed a piece, but also through a very narrow ridge. Most of all, the intense sunshine of the sun was dizzy, Dinggenfang walked out of breath, he frankly was simply desperate to the extreme.

This situation is similar to his entrepreneurial experience, he bluntly, although today's online marketing platform of the hotel has a monthly sales of tens of millions of dollars, but he was in the depths of the venture to feel the despair of the pain than the swamp came more. "Only if you go through that process can you understand the meaning." ”

Dinggenfang's first time in college, the civil Engineering online community "civil online" was the leader in the Chinese field, and his entrepreneurial talent was quickly picked up by founder Ding Lei. But the restless Dinggenfang accumulated millions of of the funds after resolutely decided to start again to do business Business-to-business website, but because of their young arrogant experienced 20 consecutive months of loss, he self-deprecating equivalent to every month in a Passat into the Pearl River. "The loss of funds, brothers continue to leave, the failure of the experience has tortured me to the extreme, but my character is not love to admit defeat, since embarked on this road, bite the bullet to endure." Dinggenfang told reporters.

In adhering to this matter, Guangzhou Ben Lang New Materials Co., Ltd., chairman of Yunyu Ai also have a deep experience. Yunyu Ai told reporters that although the enterprise has been doing for more than 10 years, but the heart does not want to stop, in order to prevent themselves from becoming "living" people, need to constantly inspire their own things, in the determination to make a choice, we must adhere to. His insistence, when he led an average older team to the Gobi, also infected other players.

Lenovo star general Manager Tang Xudong mentioned that as an entrepreneur, "the key is once on the road there is no retreat, you can in that extreme bad situation to stick to go down there will be another harvest, do not insist on no, this thing will be extraordinary to play their potential, with this feeling, in the process of entrepreneurship in the face of difficulties, In particular, when making a choice, this experience provides some strong support. ”

Strategy for the King

Mr Liu believes that, in addition to desperately insisting, using the right approach, such as the study of the business environment, the strategic phase, and so on, are also essential factors.

On the first day of the Gobi, when faced with a new team of 12 entrepreneurs from different incubators, Dinggenfang regretted that he had not done any preparatory work. In the face of a completely unfamiliar team, after the first day of the trip, Dinggenfang began to observe the characteristics of team members, planning how to walk a few days after the road, and continuous improvement strategy.

In accordance with the rules of the game, in the prescribed 6.5 hours to complete a day of the trip of the team can get the gold medal, the first day Dinggenfang team got 7 gold medals, and the next day because of the wrong understanding of the rules reduced to 2, but Dinggenfang after watching each member of the micro-trust friends Circle, understand that everyone is really want to take gold. As a result, he decisively adjusted the strategy, on the one hand, in order to get the gold medal, Dinggenfang began to take the gold medal of the other players to learn, and adjust their own equipment. On the other hand, from the third day he rushed to the front, and in 1 hours and 40 minutes ahead of the end, constantly shouting "I love you" in the intercom to encourage their teammates. "My role as CEO of the team must be at the forefront, and the gold medal behind us is in some way shouted out." Dinggenfang said excitedly.

In his agitation, all the players have done their best, and finally not only completed the initial goal, but also received an additional gold medal team award.

Compared with the rush of Dinggenfang, Yunyu Ai in the beginning of the team to build and develop strategies in the brain. After the grouping is completed, Yunyu Ai is thinking, the team members do not know each other, how to establish contact, who to mobilize the enthusiasm of everyone, as the captain of their own a person to do roar or should find ways to mobilize the enthusiasm of everyone.

After considering the problem, Yunyu Ai wants to get everyone involved and quickly build up the cohesion of the team. Sure enough, in the final ceremony, Yunyu Ai's team has harvested the most awards.

Mr Liu said the team's role in walking was great, that everyone was encouraging and considerate, and that the leader had to make arrangements for the whole strategy, such as how to escort weak teammates and so on. This is like in the enterprise encounter great difficulties, the need for entrepreneurs to carry out. "The entrepreneur can hold, the team can hold, your banner is stuck there, your team will immediately follow, will form a very solid corporate culture." ”

Lenovo star deputy general manager Zhouzhiang told reporters that walking in the Gobi in this environment, will see the other side of the entrepreneur. Although we are not talking about entrepreneurship, is walking on foot, but in fact for investors, this is an important way of judging people. "In this case, you will see what kind of choices the entrepreneur will make in the face of difficult situations, and this choice can sometimes help us better judge whether the person will lead his team and whether it is worth investing in." ”