Complete the high-end property layout

Check out the latest market in the past two years, the vast majority of private enterprises have the same experience: the high price of land to discourage.　　and real estate aircraft carrier of the exhibition (00754.HK) has not been in Beijing for 17 consecutive months to open the market to take the land, the last take to go back to November 12, 2008, to 859 million at the price of Beijing Chaoyang District West da Wang Road, 21st. In the face of the soaring land price, the market that regulates the policy frequently, the student is "invariable" to deal with. The relevant responsible person in North China to our correspondent explained that the strength of the developers are experienced several waves of wind and waves, resistance to risk ability is relatively strong, the market fluctuations can not affect the pace of development.　　The official also said that the current high land prices, the land market, there is an irrational ingredient, will not join the army of looting. In the past two years, the pace of expansion has slowed markedly, sales growth rate also spell poly Real estate, China Sea real estate, such as the background of the real estate enterprises.　　The 2009 Annual report, which was released recently, showed that the company achieved a contract sales of 15.09 billion yuan in 2009. Shiru, the new president, said openly: "A more focused on maintaining a stable cash flow on the basis of profit maximization, for the growth rate is controlled, more focus on the robustness and security."　　"It tends to get the land of the potential gold area at a cheaper price," he said. 2009 Group New Land Reserve 6.56 million square meters, the average floor price of only 1500 yuan/square meters, a large number of which focus on the potential of the gold region. According to the distribution of the combined land Reserve, about 70% of the land in the exhibition is located in the core development area of the central city.　　This, analysts say, will avoid the risk of falling house prices in non-core cities while the market is down, and the potential for inventory appreciation to be more pronounced. And in order to realize the profits of the land to maximize, the combination of living in the hands of the existing land resources, high-volume development of high-end products.　　High-end products have brought about large-scale benefits of the combined life. The annual report shows that the company is the most expensive in Beijing, positioning the highest end of the residential-Xiao Yun Road 8th, the contract sales 2.787 billion, ranked the first group of all projects. And according to the easy to live in China statistics, the 8th-born Xiao Yun Road in March 2010 Beijing residential Sales rankings and the first quarter of Beijing luxury house sales ranked highest.　　The project price has been more than 70,000 yuan/square meters. "The company insists on exploring the balance point between ' high-end ' and ' scale ', insisting on ' high-end ' after ' scale '. Now that our team has the ability to control the multi-project operations of high-end real estate, the most important thing last year was to finalize the layout of the high-end real estate business section. "Shiru said.　　2009, the company created a clear "high-end property + high-end residential + commercial" three main business lines. The relevant responsible person in North China to our correspondent confirmed that 2010 's project, The Times Emperor King, Kirin Society, the World Village, Xiao Yun Road 8th, 4 May will accelerate the speed of push, in the market at the best time to complete the sales task. The official saidReal Estate Project Marketing, the market is part of the factor, the rhythm is also a very important aspect.　　The development of the exhibition in the north of the comprehensive integration period, on the one hand will continue to focus on products, enhance product upgrading, on the other hand, will focus on the integration of the North China area of resources, including business, hotels, golf, real estate and so on. It is reported that 2010 years in the North China region only 15 of the sale of items, of which the main sale of 10 items, add 6. According to the responsible person in North China area, the 2010-year total sales in north China will exceed 10 billion yuan.