"Complications"--talking about the node marketing strategy of electric business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This year is the year of the World War on electric marketers, more and more electric dealers use various nominal festivals to carry out holiday marketing, these festivals in addition to some traditional festivals, the major electric dealers also "complications", began to create festivals, various names of the electric Business festival came into being, the electric business is also using these nominal festivals wantonly promotional activities, Promotional efforts a section higher than a section, become the Electric business marketing development of a new model.

"Complications" made "festival" into "robbery"

Traditional festivals have always been the major manufacturers to promote their own focus and promotion of the node, however, in the internet age, with the development of the Times economy, all the market demand tends to saturation and the entry of a large number of market competitors, the promotion of traditional festivals has been unable to meet the needs of the electricity business Competition, shop Festival, Some foreign festivals and various pretexts festivals almost every month and even daily can see the electric dealer to carry out promotional activities, whether online or offline are full of people's lives, the spread of the festival in the promotion of consumption, but also become a "catastrophe", so that many consumers overwhelmed, Become an important factor affecting consumption.

The essence of "complications" is the price war competition of electricity dealers

Count more and more shopping festivals, from the World Cup to the 818 Electric Business Festival to double again to double 12 and so on, more and more festivals become a large number of electric dealers crazy promotional node, and the promotion is very large, following the introduction of Suning 1 billion red envelopes, Gome online 2 billion red envelopes, and shopping full of how much to send, I think , these festivals behind the marketing is simply a "price war", the price war on the market saturation market is undoubtedly the best way to sell, but, after all, price war is a kind of strength of competition, playing real price war hurt themselves, fake price war harm consumers, therefore, "complications" The price war mode of this kind of node marketing will eventually damage the personal interest of the electric dealer and the whole development of the industry.

Change the marketing mode, expand the marketing path

In the Internet economy, especially the development of the mobile internet economy, electric business enterprises should be more marketing model changes as well as the diversification of marketing path, online pay attention to the exchange of users, at the same time, the use of traditional festivals, through the Alliance platform for large-scale publicity, so that more consumers in limited time to obtain the greatest benefits, Also pay attention to experiential marketing, will experience marketing into a new way of marketing, through this simple combination of the entire marketing moss innovation, and through other channels for their own tailor-made series of marketing strategy and competitive strategy.

The survival degree of the electric dealer in the market competition is less and less, this kind of activity is also forced by the electric business, but also in order to pursue the maximization of marketing profits, so, at present, this normal marketing to break the balance of the market and consumer psychological tolerance, the electrical business should actively seek new paths to the node marketing model changes, Through other forms of marketing strategy to ensure the normalization of market development and increase customer trust in the brand, rather than relying solely on this price war to gain a temporary competitive advantage, long-term sustainable competitive marketing strategy is the outlet for the development of the electric business.

Point of view from 58 media 58chuanmei.com reprint Request annotation