Comprehensive analysis of network marketing of Private Hospital website

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First of all, to say that the private hospital from the beginning of the establishment of the road to network marketing is a wise move! Rental, labor costs, medical costs, property costs and so on early investment has made private hospitals can not afford to put more advertising. Why is network marketing wise? Because network Marketing has low input, high income characteristics. At the beginning of the development of private hospitals, many have built their own official websites, and even have special pages. But this is only the first step in internet marketing, even can say that the first step is not completed. Why not? Many operating hospital site webmaster Quite touched, many times the site design is very exquisite, very bold, content is also very rich, search engine included a lot, the PR weight is good, and even the amount of traffic is good, but the resulting business volume has been on not to go?

Core factors: How to improve the hospital web site business Volume (reservation rate)? In a word: The objective and true standing in the customer's point of view to solve the problem!

First, Baidu bid according to the medical site related data statistics, patient resources generally 3/4 from search engine keywords, the rational use of keyword effect will seize most of the customers. As SEO professionals, regardless of authority, will be recognized keyword advertising is all the direct production of the profit of the network marketing the most effective means, the previous mentioned it has low input, high income marketing characteristics. According to the search engine data statistics, ranked on the homepage keyword clicks is the second page of keywords 1200 times times. But the premise is that the keyword description of professionalism, rationality, accuracy must be mastered.

Second, put in a certain network advertising, accurate positioning. Advertising placement is very important, like real society, you put ads in the dead end and put in the square on the effect is very different! Network advertising is also the same, must be placed in the patient gathering place, those are prospective customers, the intention is very clear, on the other hand, the advertising content must be patients want to see, For example, the patient would like to make sure that it matches what he says. What should be done? or the hospital's technical strength, personnel strength how? must grasp the core of the patient's attention!

Third, the site layout to overcome the subjective understanding. We will certainly encounter such a site, open the Web site, first a guide page, then a large and small plate, pictures and text densely packed, site navigation with three-level classification and so on. Such a site, patients can recognize it? You would say that people who know a little about the internet will definitely use it, so you have to make sure that 99% of the customers will be able to visit your company's website and use the website navigation section correctly. Is that possible? Do not blindly the subjective thinking, remember!

Four, the medical website art design. China's network speed compared to overseas like a bullock cart, in such an Internet environment, such as the site is a large space, a large volume of pictures, as well as dynamic flash, of course, this will give customers a visual impact, but you also have to have the opportunity to let customers see this effect, large-capacity pictures in the slow speed of Chinatown, buffer time is very long, Perhaps customers do not have the patience to wait, even if seen, can not find what they want to see the content, instead of leaving opportunities for competitors.

Five, the medical website must embody the core theme. What does that mean? In the same industry and not only your family to do this business, there are a number of building their own promotional sites, if the fore, it needs to enhance the core competitiveness! Show the hospital's technical equipment strength, professionalism, successful cure cases and so on!

VI. website Customer Service Professional quality: Professional, warm, cordial, patient. If the site customer service to play the role of final, this is not exaggerated! Let's just say. If you are a patient, see the treatment of Infertility topic page, and have the intention, what would you do? Definitely contact customer service. Detailed consultation, of course, the patient will have a lot of doubts, you ask to do the work is based on the truth, to reassure customers, let the patient understand the strength of the hospital, including some technology, experts and so on, improve customer trust. In short, grasp the "customer first sincerity-oriented" concept.

True to the point of view from the customer's perspective, to solve customer problems, network marketing will have good results. Website operation based on network marketing, do not blindly improve the site a variety of indicators, beautifully designed, rich content, high PR, high traffic will certainly bring high business volume? The answer is definitely negative! This article is absolutely original, cherish the work of the author, but also a noble character, A5 first, reprinted the http:/of Wuhan Gynecological Hospital /www.dnfkw.com/Successful Network Marketing case