Comprehensive explanation of how to analyze your opponent's website (site structure)

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Recently a month or two Baidu adjusted very badly, do webmaster know that Baidu is usually a big update every week, but before the first half of the month is not updated situation, people are very puzzling, some people feel that Baidu is adjusting the algorithm. Many webmasters spend a lot of time optimizing the site, but the rankings are still intact. Indeed, Baidu has been constantly changing the algorithm. We don't have that kind of spare. There is no need to study Baidu's algorithm is very thorough, because no matter how the algorithm changes, there is always a site ranking in the first few, we can analyze the rankings of these sites before the reasons, how to sum up the use of their own site. The following is a comprehensive analysis of the opponent's website (site structure) of several skills. Observation of the structure of the opponent's website, including the analysis of the site's code, layout, title, description, keyword density and keyword distribution. Through these we can determine what kind of website structure can get Baidu recognition.

I. Website layout

This is not the focus of a little bit simple to say, is the analysis of the opponent's site layout is using a table or div. I suggest using div to layout as far as possible, because can greatly reduce the code of the Web page, more conducive to spiders crawl to improve the site included, if you do not use div does not matter, after all, there are many sites are using table, ranking is also very good.

Second, the page title

Analyze the title of your opponent's website look at the title is how to assign keywords, the site title can reasonably assign keywords, can bring more keyword rankings, which requires Baidu's word and Baidu to grab the title of the law has a certain understanding, online there are a lot of Baidu word technology knowledge articles, here will not dwell on, Want to know friends can Baidu or more search several key words observation observation.

In addition, the title should be designed with special points, unique site title will make Baidu more favorite, and an attractive site title will bring more visitors, not to mention the content of your site, a look at the title of interest will have a look at the impulse to see.

Third, the Web page description

Has read an article pointed out that Baidu because of the Web page description of the distribution of keywords to give weight, there is no denying this possibility. But I think the page description is still very important, 1th, through observation and found that often ranked by the top of those sites are designed to be very exquisite, the 2nd is to describe the page in addition to the user's "second impression", on the page under the title, so valuable advertising position why we do not make good use of it? Therefore, we need to analyze the top opponents of the site, their description, the description of the number of keywords appear, describe the words are not fluent, and how to achieve better advertising results.

Iv. keyword Density

Webmaster have been studying what keyword density can get good rankings, because the density of low rankings is not good enough, high density will be k. Many webmasters recommend keyword density to remain at 2%-8%, I suggest that try not to more than 5%, density is not indifferent, you can upgrade the rankings by other means, if the site is k that is not more trouble than the rankings, and more to observe a few opponents site you will find the keyword density is generally not more than 5%, and more than 5% website, even if temporarily can rank in front, not how long will be Baidu K down.

V. Distribution of keywords

Keyword distribution is the location of the keyword, we look at the opponent's home page to pay attention to their keyword distribution in which locations. The author through observation found that the ranking of the site's key words appear in general location: The top of the site, the left side of the site, the body of the site, the bottom of the site.

The above is http://www.yuso-china.com/(Hot runner) webmaster to analyze the site structure of the opponents of some personal insights, only for reference is not absolute, reproduced this article friends please indicate the source of the article.