Comprehensive portal more gradually saturated vertical portal prospects are considerable

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the gradual popularization of portal Web sites, the people's home life has been and large and small portal sites closely linked, we live in a lot of first-hand information in addition to through the news, television media access, mainly through the site media access. And the comprehensive portal has become increasingly saturated, basically by Sina, NetEase, Tencent and other large-scale integrated portal site monopoly, vertical local portal advantage is more obvious, but also very promising, even in the direct direction of resources has exceeded some of the large-scale comprehensive portal role.

The regional portal, with its specificity and uniqueness, is divorced from the complexity and universality of the comprehensive portal information. So to a large extent we can call this kind of local portals as vertical local portals. Mainly because the focus of the local portal site is relatively single, mainly focused on one or several aspects of information targeted and effective slightly stronger with a large integrated class portal site.

And the local portal also has a comprehensive portal site does not have the regional characteristics. According to local economic and cultural characteristics, regional portals will closely combine the various elements related to people's life, take the website as the medium, carry out various kinds of unique online activities, and push the local economy and culture to other regions. This is also a very development potential and practical significance of the vertical local portal. In the traditional sense of the General class portal site in most cases just as a medium, the integration of information from other regions into the presence of the user, and vertical local portals, in addition to the integration of the relevant information in various regions to the local users, also has a collection of local economic, cultural, Tourism and other information pushed to the role of other regions of the country.

We can see the recent rain forest wind under the official 769.com (Dongguan area portal) is such a vertical portal, and the portal site is a big feature is based on the local economic characteristics of Dongguan to build up the type of industrial portal site, This is the typical combination of Dongguan local economic development characteristics of an example. If we give a little attention to the development of Dongguan and industrial structure, then for the rain forest wind to build 769.com such a local vertical industry portal is not surprising.

And from the rain forest wind build 769.com this point of view, we can also be very direct to see the vertical type of local class portal development prospects and space. The reason is very simple, rain forest wind all do, can you say it is worthless? Of course, this is also every company for different development strategy, does not necessarily mean that other companies will also be concerned about the local portal to the site, thus also set up a local class portal, but we have reason to believe that Rain forest Wind opened 769.com this precedent, I believe there will be many other regions of the vertical type of local portals springing up in front of users in various regions.

At present, many users have said that from the comprehensive category of portal information and content more and more complex, users are just blindly as an audience to accept from the major integrated class portal information and resources, and in fact, many resources are not being needed or want to find, basically in addition to search engines, It is difficult to find from the comprehensive class portal can be directly as a reference to the information and content, which is also a comprehensive portal site after the expansion of a defect, it is likely that the comprehensive portal in the blind pursuit of a wide range of the process of ignoring the user's real needs what to look for?

Local vertical type portal or subdivided into vertical industry class, culture, resources and other portals are very good grasp of the local resources and advantages, the user may need to collect and display the information in front of users, if the user has the need, according to the corresponding index to find quickly can find the resources needed.

To make a simple analogy, if I want to travel to Dongguan, or I am a native of Dongguan but not familiar with many of the local hotels, so if you have relatives and friends to visit, then the arrangement of accommodation will become a very headache and thorny issues, if I can now find from the 769.com on the hotel location, standards, Prices, and so on, so that the needs can be very convenient to be satisfied, and these are comprehensive portal sites can not provide services.

With the current integrated class portal gradually stable or even fixed, can join the comprehensive portal circle of the site less and fewer, the possibility is also getting smaller, basically in a monopoly position, but the vertical type of local portal is in a growing stage, I believe that as long as the corresponding development plans and models, Appropriate combination of local regional characteristics, vertical type of local portal can be bigger and stronger, to form a new portal site guidance.

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