Comprehensive theory: Whole station optimization and search engine marketing (SEM)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whole Station optimization

The whole station optimizes is through to the website localization, the website content and the website structure overall optimization, guarantees the website all pages all to have the search engine friendliness, lets the website in each big search engine have the relatively high collection quantity and the good overall rank performance. Whole station optimization is the best practice of Search engine marketing (SEM).

Different from simple keyword optimization

Optimization of the whole station in addition to the ranking, pay more attention to CTR and site conversion rate. It is not a keyword in a search engine rankings for gain or loss, but focus on all high-quality related keywords in the overall performance of all search engines.

More effective than keyword bidding

and keyword bidding is different, the whole station optimization can let your website through more high-quality keywords from more search engines to obtain natural traffic, and do not need to worry about malicious clicks and malicious bidding.

In SEO technology, the choice of key words is the absolute basic step.

Core keywords

Core keywords refer to the words that can describe the core content of the website, which is the axis of the website. Everything on the site revolves around this axis. From the point of view of SEO, the core key words, it is important that the core keywords are users search after the site's ranking performance. If the core keyword selection is appropriate, in the process of SEO can be more efficient, and can improve the site traffic and business turnover rate. Core keywords mainly in the industry name, product name, service name mainly. Another key keyword is often the highest conversion rate of words, such as: Xuzhou Gift Group

Auxiliary keywords

Auxiliary keywords refer to the key keywords related to the interpretation, terminology, name, etc., is the core keyword supplement.

The number of auxiliary keywords can be countless, its most important role is through the SEO optimization of auxiliary keywords, to the website business users interested in attracting over. Auxiliary keyword selection process does not need to consider whether can contribute to consumption, as long as the core keywords, can be listed.

Auxiliary keywords can be not only words, but also phrases. In the understanding of user search habits, users are very fond of what is the search phrase xxx. For example, the core keyword is Network marketing, what is Network Marketing Network marketing What is called network marketing are very good auxiliary keywords.

The difference between white hat seo and black hat seo

SEO technology is divided into white hat and black hat two kinds. White hat English for whitehat, refers to those who use formal methods, so that the site ranking natural rise of the SEO technology. Black Hat English for blackhot, refers to the exclusive use of cheating methods to get ranking SEO method.

White Hat SEO

Use white hat technology to optimize the ranking of the site, without fear of being punished by search engines, ranking lasting even forever effective. Even if one day the search engine suddenly to adjust the ranking algorithm, the site rankings are relatively stable.

Selection of white hat seo services businesses, mostly focus on long-term interests, care about 3 years, 5 years after the site can bring profits to the company. After the construction of the website, the flow through the search engine will be endless. As long as the site maintenance properly, site popularity and sales will be gradually magnified, using the site in the SEO advantages, the use of 2-3 years to gradually occupy the market share.

Black Hat SEO

Black Hat is the technology used by search engines explicitly prohibited, and the search engine on the site's cheating has a high resolution. Once the use of Black Hat technology site was found by the search engines, the light is significantly lower rankings, heavy so that the site will always disappear from the search results, but also from the eyes to disappear.

Choose Black Hat SEO services, most of the business is because do not understand the technology, in the absence of understanding the value of SEO in the case of the service provider cheating, and the other part of the focus on short-term interests, there is a way to earn a leave of mind.

At present, there are many irregular companies, using black Hat technology, in the short term to improve the ranking of customers to earn profits, but for the Internet-dependent enterprises, hidden a time bomb. Also because of these irregular SEO service providers are numerous, leading to the current part of the enterprise directly to the SEO and cheating on the equal sign, not only underestimated the value of SEO, but also to their own buried a major hidden dangers.

SEO value in the establishment of a permanent market channels, and black hat technology is a departure from the original intention of the SEO, but also for those not formal SEO benefits.

Zhang He: 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation of the profit model analysis has unique experience. June 2008, the establishment of Xuzhou enterprises to win the network Marketing planning studio, to win marketing, for enterprises to provide one-stop network marketing consultancy services to help enterprises to win a broader market. Xuzhou is now an online gift city (http://www.xzlpc.com/) Network Marketing Center Operations Manager, responsible for Xuzhou E-commerce gift Industry Portal Marketing Planning and promotion.