Computer future or novelty toy only the ipad can't save the traditional media

CNET Science and Technology information Network April 12 Beijing reported market research company Ovum report that the media has not previously been hype about the arrival of Apple's ipad, although the media on the ipad's views, but the telecoms, media and software industry agree that the ipad deserves special attention. Media companies are hoping the ipad will bring in the much-needed revenue boost.　　Whether the ipad is the saviour of the publishing industry or the future of the computer industry, the ipad must appeal to a third party and, based on Apple's deep understanding and experience of the user experience, will make the tablet a magnet for success.　　The future of computers or expensive novelty toys? Similar to the first iphone listings: Apple announced that the ipad had sold 300,000 units in the U.S. on its first day, with users downloading 250,000 e-books and 100 million apps on their debut.　　But can Apple switch its sales boom from the first to mainstream consumers? Unlike Apple's previous iphone and ipod breakthroughs, the ipad is trying to create a consumer-behavior model, rather than just solving a clear design or technical problem. People switched their functional phones (feature phone) to the iphone and switched their CDs to ipods. But it's hard to see what the ipad intends to replace. Apple gives the ipad a variety of positioning, as well as Web browsers, multimedia devices, e-books, video games consoles and Third-party application platforms, but the ipad cannot replace smartphones or laptops. (The ipad relies on itunes in the computer to manage and synchronize data.)　　Even so, the ipad's experience of using it to further develop into more powerful devices may change expectations about the PC (as the iphone changes people's expectations of the phone) rather than making the ipad itself a perfect portable computer model. It's a tablet--apple style. Given the high and unproven use of the first-generation ipad, it is still unknown whether the first ipad will be able to penetrate the mass market. Even so, it can serve as a pioneer in a simplified, new portable device with a large touch screen.　　This is the wish of many Apple competitors, who are eager to launch their own tablet computer to the market. The ipad's early comments praised its use of interfaces and industrial design.　　Many people believe that its technical limitations (mainly the lack of USB slots, Adobe Flash, and the lack of a multitasking operating system) are not important compared to the increased use experience of its large touch screen interface-if it works smoothly. Developers ' familiarity with the ipad platform (because the ipad OS is closely related to the iphone OS) will be an integral part of the ipad's success: The "killer" apps offered by Third-party developers can make the ipad an indispensable device. Cause someThe sticking point for developers is that Apple is strict with apps and refuses to support important cross-platform technologies, such as Adobe Flash.　　The ipad can't save the traditional media. The ipad has attracted magazines and print media, and they want to use the ipad to deliver their media content and make a fortune, because the ipad combines attractive hardware, controlled content distribution channels, a mature itunes store payment platform, and a loyal user base. Newspapers and magazines face a crisis of declining circulation and advertising, scrambling to distribute digital editions in the form of ipad apps.　　When publishers shift from digital models that rely only on advertising to charging for experimental content, the ipad offers the opportunity for publishers to package media content into applications and digital versions, and to differentiate between products that consumers are accustomed to getting free from their browsers. The difficulty for publishers is that, even with the most optimistic sales report analysis, it will take many years for large publishers to have the ipad on the market to reach a sizeable financial size. Ovum predicts the world will sell 13 million ipads by the end of 2011, and Publishers will find the ipad media market quickly becoming very crowded.　　The ipad's profits are under no circumstances sufficient to compensate for the loss of any publisher in the context of the decline in print media circulation and advertising revenue. Still, the ipad is a shiny, attractive device that can showcase content as well as possible, and publishers have high hopes. Publishers still need to pursue multi-platform strategies, including print, Web sites, mobile sites, smart phone apps, tablets, E-books, and even television.　　The ipad's role is a showcase for premium content, not a huge profit-making tool. In Ovum's forthcoming report, Reinventing News and magazine Media, the potential of tablet devices in traditional media is described in many ways.