Computer manufacturers promote trans-brand marketing

With founder, HP, Shenzhou and other manufacturers have launched a summer sales strategy, the new round of the fight has been fully started.　　Although this year's PC industry is not very good, but many domestic brands are very optimistic about this year's summer market. Founder Technology President Lan Ye reporters, "the entire first half of the run down, founder of the sales are very good." Many people think this year's economic environment is not very good, actually not the case. After the ' 51 ' period of testing, the company sold very well.　　Many customers still have strong rigid demand, just in the consumer confidence index down, consumers have to wait and see mood, but the recent confidence index, computers and other sales are increasing, so the whole market is basically optimistic. Reporter in Zhongguancun and other major electronic stores found that this year's summer to promote changes in the past years blindly price war, but began to pay attention to product design and innovation, such as founder of several star products in technology and product design have a great breakthrough. In addition, this year's summer promotion also appeared many cross-industry, cross brand interactive marketing way. After Hewlett-Packard announced to join hands with BMW Test water Car Marketing, founder Technology also announced will hand-made car brand hippocampus car, push channel innovation. According to the reporter understand, in fact, the PC manufacturers United Auto manufacturers, with each other's sales channels to achieve "1+1 greater than 2" Win mode has appeared last year. This year, the mainstream PC manufacturers pay more attention to expand channels, so the channel cooperation mode of action is more. and founder technology will be in the country's eight major regional development and hippocampus car marketing cooperation. Commercial newspaper reporter Kim Cho-li