Comscore:9 month, U.S. newspaper website visits increased 20%

Sina Science and technology news Beijing time of October 21, the U.S. market research company comscore released a report that September U.S. newspaper publishers website adults (18 years old or older) visits than the same period last year increased 20%. The report also shows that September U.S. newspaper publishers Web site of the average daily traffic growth of 21%, total page views increased by 10%, total time year-on-year growth of 11%, independent user visits increased by 9% per cent year-on-year.　　The study was made by comscore for the American Newspaper Association (NAA), which has been tracking Internet audience data through comscore since September 2010. Caroline Little, Chairman and CEO of the American Newspaper Association, Lin Rittel said: "This strong audience growth performance is related to the introduction of a" toll wall "by many newspaper companies. It is clear that consumers value what the newspapers create, and they are searching for newspaper sites to get them. The network platform can not only improve the influence of newspapers, but also attract advertisers to the demographic data, which indicates that this revenue stream will achieve good sustained growth.　　The ComScore report also showed that in the third quarter the average monthly number of independent users (aged 18 or above) in the newspaper web site was 110.4 million and nearly 64% per cent of all adult internet users.　　The data showed that 74% of the adult users of the newspaper web site had a yearly income of more than 100,000 dollars, 18 to 34, and 58% of the users had children in their homes. According to the U.S. Newspaper Association published September data showed that the second quarter of net advertising revenue growth of 8% per cent in the first half of this year, net advertising revenue in the newspaper total advertising revenue accounted for 14%, higher than the same period last year 12%. (Tangfeng) to share: