Concise Analysis: The real meaning of website optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Website optimization is through the site function, site structure, Web page layout, site content and other elements of the reasonable design, so that the content and function of the site to achieve user-friendly and easy to promote the best effect of publicity, give full play to the Web site's network marketing value.

Website optimization design of the meaning of the specific performance in three aspects: the user optimization, the network environment (search engine, etc.) optimization, as well as the maintenance of the site operation optimization.

(1) User optimization:

Through the optimization design of the website, users can easily browse the information of the website and use the service of the website. Specific performance is: to user demand-oriented, Web site navigation is convenient, the Web page download speed as fast as possible, the layout of the Web page is reasonable and suitable for preservation, printing, forwarding, web site information rich, effective, to help users generate trust.

(2) Optimize the network environment (search engine, etc.):

In order to promote the site through the search engine perspective, the optimized design of the site so that the search engine smoothly crawl the basic information of the site, when the user through the search engine retrieval, the enterprise expects the site summary information appears in the ideal location, users can find information and interest, Click the search results and reach the site for further information until you become a real customer. The performance of the network environment optimization is: suitable for search engine retrieval (search engine optimization), easy to accumulate network marketing resources (such as interchange links, exchange ads, etc.).

(3) Optimization of website operation and maintenance:

Site operators to facilitate the maintenance of Web site management (daily information update, maintenance, revision upgrade), is conducive to a variety of network marketing methods, and can accumulate valuable network marketing resources (access and management of registered user resources, etc.).