Confessions of the product manager

If you say what the most popular jobs in the past two years, then it is not "product manager" must go - as to when it began to appear in the workplace, and sought after by more and more professionals and fresh graduates, I do not know; guess may be because iphone mobile phone sales in China, loved by the majority of users, that can own a iphone mobile phone is a lot of people dream of things, and "local tyrant gold" appears, it is the user right iphone mobile phone obsessed enthusiasm to the climax; Behind this dazzling product, also has a unique charm, many people called "God's product manager," Steve Jobs.

"Product Manager, also known as Brand Manager, is a corporate goalkeeper, brand builder and even the backbone of marketing. It is both a well-established marketing system and an extensive marketing operation. Creative to the market, all relevant R & D, research, production, budget, advertising, promotion, etc., are controlled by the product manager who, based on the company's product strategy, Responsible for the enterprise managers. "This is Baidu Encyclopedia on the product manager for a brief introduction, we should have the same feeling with me: product manager looks like a very Niubi position, the required comprehensive ability Higher. In fact, a good product manager will bring a long-term development prospect to a company and play a decisive role in the company's development. You need to have strong logical thinking and be pro-active in product development and improvement To put it bluntly, to be a product is to treat yourself as the boss, as the parents of the product in charge, to worry about the natural needless to say.

In any case, the product manager of this upstart job really fire - some Internet companies have added a "product manager" position, hoping to make their own company's products to do better, many fantasize can be done like Steve Jobs Outcry screaming products, full of benevolent young people are eager to position the product manager.

I do the product, be mistaken, had wanted to come to the company now do the project manager, but the company's project manager's request is relatively high, came after the actual work to do is the product manager thing. I have been the security, before I have been doing development, this product does not have any experience on the child, but also relatively unfamiliar to the App, not very play; no experience, learn! Online information, reading, trying every means To charge, read some, a bit a bit obscure, but everything just started learning to program that moment, some things are actually very simple, but because of lack of practice, you still feel some distance, do not know in the end should What to do, at least these newly supplemented nutrients, can not be well absorbed, can not become a habit of thinking and action guide.

Product manager, you should have what ability

If you are transitioning from technology to doing products, you need to be psychologically prepared: Wages are basically no higher than when you do technology, the majority of the situation is much lower, in fact, this is more normal, After all, you are the product of zero experience to start. - This can only be regarded as the first hurdle in your heart, you also need good communication, logical thinking and resilience, these are my experience as a product manager for nearly six months, but also a beginning product manager Should have the quality and ability, of which relatively more important is the compression capability. Why compressive capability is more important? I specify the following points:

You need to be able to get the job done between the boss and technology and artisans, that is, product improvements or additions that the boss confesses, and you have to convince technology or artisans to do what you want, but you may often ask them: Is it necessary to change this? Are you sure this is the end, will not change? ... And so on, so that you feel very difficult to be caught in the middle. So, in order to cope with such a situation, you need to resist.

In the position of product manager, you need to assume the corresponding responsibility - the logic of a functional module, as small as a copy of the text to determine, you have to be cautious, if not suitable, you must approve of the batch. But also to take into account if not modified again, technical or technical complaints, virtually Ya pear mountain.

Product development from the beginning until the end, you can not relax, you need to open early product demand communication, and then with the artist to determine the interface renderings, the middle may find some omissions or unreasonable place, modify the renderings, you need to do Good audit, and notify the technical or update the requirements document ... This every link, you need to carefully check, otherwise, as long as there is a slight oversight in the middle, the development of the final product is delayed or not in line with expectations, technology or art may have all the reasons Attributed to you. Compression ability not, you hold live ?!

I feel

If you choose the product, you have to have the love of the product and a great sense of responsibility, you do not have the product manager's work experience, I suggest you: Do not be impatient, to run small steps - do not rush to the pursuit of innovation and good Ideas, but first confessed to the boss's product efforts, intentions to do a good job, and do a good job of product testing, because the product manager's job, basically divided into two pieces: product planning + test (quality). Sink down to make the most basic work done, and then seize the time hard to learn and improve, and slowly develop their own product thinking; this way will be a painful transformation, but no matter how hard and then do not give up - Hold on, it means everything!

Experience sharing

1, the product needs of the document needs to focus on the integrity of the logic, and indicate the realization of the key functions of the target requirements and related copywriting, and in the art and technology to communicate with the meticulous and timely coordination of the development needs and changes in the problems encountered .

2, At work, what the boss needs to say is why he wants to know more about his / her true intentions and consider his / her position as possible as possible from the perspective of the boss and the client. We must also make every effort to find and learn from other excellent Type App. 【Do not know the more to be clear, do not ambiguous to do!

3, for a new product development needs, first from the user's point of view (user-centered) what needs and hope that the operation process and reference, and similar products App, make analysis report (the advantages of each product And inferiority, it is important to count the commonality of all products), good in fact similar products are "similar", that is, the product to achieve commonality (basic function), but in the details of innovation 【Small differences】 Differentiation), and then meet to communicate with the entire team (first guide you to list the characteristics and needs of the products to be done, let us talk about their own ideas and opinions) - to grasp the main needs of their own, so that according to everyone Determine the demand and refine and deepen the demand for mining Product requirements document submitted to the boss, reviewed and then met to identify and discuss the product specific needs and logic and product features the main interface.

4, to be well aware of the logic and needs of the entire product [before doing things, you need to think all the logic], you must be in the global product control and demand-oriented level, all the problems to consider in technology And art in front!

5, listen to and ask the views of team colleagues, so that not only can increase the participation of team members, but also gather the wisdom of everyone to make their work easier and better! Such as: team slogan or App name, publicity Language to determine ...

6, to arrange priorities for things, such as: the boss confessed things to be implemented as soon as possible

7, to form a relatively complete product development process, and follow the process of product development, to avoid the project due to the construction period of tension and other factors fainted - while ignoring the previous important work!

8, the establishment of think tanks, the doubts and programs to find (market leaders, department heads and vice president of the company ...) more communication, brainstorming, and find the boss to communicate to determine - to ensure the adoption rate of the program.

9, to consider product development plans stage, and to consider the need to increase functionality or to meet the needs of the priority, high priority must be achieved as soon as possible.

10, to do competitive analysis, compare to see what functions others have, we do not, so that "people have my gifted," such as: other companies have 'check illegal' in the App, it is necessary to consider whether there is such a demand Do we need to add it?

11, encounter problems, we must do everything possible to solve, do not evade, bypass! For example: the application was rejected after submission. . .

The above is a summary of some of the work that I do regularly during the past six months as a product manager. I hope to share with those who are preparing or just working as product managers shortly afterwards - especially in the midst of confusion and pain and suffering from finding suitable ways Some help from friends. Articles about the product manager should have the ability and other aspects are not uncommon, but my experience comes from my personal work summary, the Internet or the book should be difficult to see.

Finally, it is also recommended to everyone - no matter what kind of work you are engaged in now, there must be regular work summary of the habit. The process is more important than the result, the experience comes from thinking constantly in the process. Those friends who are walking forward on the difficult and bright boulevard of the product manager, if you really decided to make a product that is very fanatical about paranoid, what's wrong? Please do not give up because - Hold on, it means everything!