Confusing high-level Chinese mobile game group turmoil

Confusing China Mobile Games Group (hereinafter referred to as the middle-hand travel) high-level turmoil, repeated repeated.

Following the hand tour, including nine ex-president Ying Shuling, including executives were removed after the group, the Chinese mobile game CEO Xiao Jian and Ying Shuling in an interview with "China Business" reporter responded that with this personnel changes, China Mobile made a massive adjustment to the architecture of the game distribution line. It is worth noting that Yingshuling, which had just been dismissed on June 19, will continue to be responsible for the issuance of the line business, but the specific post after the resumption has not yet been announced.

Despite the fact that Mantou Tour repeatedly emphasizes that the adjustment of positions for top management such as Yingshuling will not cause any loss to the Company, it will greatly enhance the efficiency of implementation and maximize the utilization of resources of the issuing business team. However, from June 19 to June 25, a series of repeated hand-making trips to make this adjustment seems extremely delicate.

On June 19, China's mobile game suddenly issued an internal announcement, eliminating the company's nine game publishing business executives, including the tour operator should be book Ridge, while the Group also reclaim the release of the line of business was originally independent personnel Appointment and removal, financial and procurement privileges. The original line should be responsible for the issuance of the business by Xiao Jian takeover, Group Vice President Liang Yan to help take over the issuance line platform to support business, the group CHO Tao Tao to take over the issuance line of human resources, administration, procurement business, Li Hui took over the issuance line of finance And demanded that nine dismissed executives "hand over their work within three days". The industry speculated that the reason for the dismissal was because of suspected illegal transactions and infighting.

However, an important turn took place again on June 23rd. An internal letter to all staff by Xiao Jian and Ying Shiling was exposed. Details of the reasons for the recent major changes were described in the letter. The internal mail with Xiao Jian and YingSingLing English name of the joint signature seems to intend to fight back before the internal discordant rumors. June 25, Yingling reporters interviewed announced that after the current round of adjustment he will be responsible for the distribution line of business, will also be responsible for China's hand-game pan-entertainment industry. According to Ying Shuling introduction, this adjustment will mainly affect the distribution teams in Shanghai, Shenzhen and Chengdu. As Beijing's distribution team's revenue accounts for 90% of the Group's total issuance revenue, it is necessary to issue a business line to Beijing Maximize efficiency.

In addition, according to a reporter from inside the mobile game has been confirmed, this time the biggest change is that the adjustment will be issued before the support center complex organizational structure to break up, revocation of distribution support center, the financial, human resources, procurement and other departments together to group management . "The essence is to change independent management into a flat management co-ordinated by the group," an industry source close to mid-to-hand travel revealed to reporters. "In the original organizational structure, excessive fragmentation and fragmentation have always been hidden dangers in hand-traveling and also The key reason for this shock. " Speaking on a series of repeated internal adjustments, Xiao Jian said in an interview with reporters: "The originally issued business lines were distributed in many places and other departments also had poor information. There was a great resistance to the reclamation of all local rights , Thus making a decision on the collective dismissal of senior executives. "

Another voice that the reasons for this deeper adjustment in hand travel out of performance and financial considerations.

In September 2012, China Mobile Games landed in the United States on the way to introduce the NASDAQ, does not involve financing, there is no issue price. However, in March 2014, China Mobile announced that it has signed an underwriting agreement with internationally renowned investment banks such as Credit Suisse and Barclays. The underwriters have already underwritten 3.442 million ADSs for China Mobile while the underwriters can issue additional up to 51.63 ADS million shares, issue price of 24 dollars. In response to the financing, Xiao Jian said: "The distribution business is already a capital-intensive business. Companies wanting to acquire good gaming products, strengthening their stereoscopic marketing capabilities, and building stronger operating systems and distribution capabilities need strong Funding. "Prior to the fundraising, China Mobile Games conducted two fundraisers in July and November 2013 respectively, obtaining a total of US $ 31.43 million in financing.

The ups and downs of the mobile game industry and the battle of burning money are clearly the fundamental background of the three financing in hand travel. Once enjoyed the concept of hand travel concept dividend, the stock price from January this year, the highest high of 39.99 US dollars once cut close to the waist. Affected by news of the recent high-level turmoil, it plunged 22.55% and dropped to a low of $ 14.06 a share. "Hand in hand business outstanding performance in 2013, but the gains in 2014 apparently not as good as last year, the reason is that there is no outstanding product," Analysys International senior analyst Xue Yongfeng that "Tencent force, the hand travel market becomes More intense than ever before. "

However, Analysys International recently released data still show that the first quarter of 2014 China Mobile Games to 18.1% mobile game platform market share in the first place, music funny, touch respectively 16.2%, 12.4% market share Ranked second place, third place.