Confusion has become a feature of our time

Summary:

The confusion of concepts has become a feature of our time. In the past, because of the slow pace of change, differences in age and experience were the main causes of the differences, which we call the generation gap. Almost everything is rapidly changing with the accelerated penetration of the mobile Internet into traditional commerce and society. Almost everything is being redefined and the degree of difference is magnifying.

While conducting a roundtable dialogue on networking at GMIC some days ago, when I did my homework, I suddenly found out that the basis of this dialogue was rather "unreliable." Because in the study of a few guests participating in the round table - Chenshan CEO Xia Jun, easy to car CEO Zhou Hang and Tencent Vice President Ma Zhe people's background, I realized that the concept of car networking may be in the hearts of several guests Is not the same. Think about it a second time, not to mention the Internet of Vehicles. Maybe even the concept of a car, each of them will have different interpretations.

The subsequent dialogue proceeded and proved my prediction. Several guests on the concept of car networking, the only common understanding is that this concept was raised more than 10 years, have not yet figure out. Even what is a car, what is the United, everyone has a different interpretation.

Xia Jun said that in the OEM view, the car is the product, car network is the car to the car owners to establish the connection, in order to provide them with full service; Zhou Hang control from the functional cell phone to the development of smart phones point of view, the original Car is a functional car, the future of the car is a smart car, the car is a means of moving from point A to point B, the concept of the car should be better sharing, to provide a car to share a new way of travel; and In Tencent's eyes, the car is a social and mobile application scene, the challenge is how to make cars and people and mobile terminals more easily related.

The conversation was very warmly discussed, but the greatest achievement we all realized was that we actually did not discuss the issue. Careful look, you will find that such scenes occur almost always in our side. Everyone is fiercely debating a question, but if you stop to clarify the concept, you will most likely not find the firepower at all focused.

Some time ago in the audience to observe the "dialogue" interview Tesla CEO Musk, one of the questions is: "What do you think of the Internet thinking?" Muske heard this remark, immediately look blank, froze at the scene. The program group seems to have long been expected, then hit the big screen on the "focus, extreme, word of mouth, fast" seven tactics.

I see these seven words in the audience, I feel the program group's work done not enough place, in addition to the Lei Jun version of the Internet thinking, widely circulated in the country, there are still Zhou Hongyi version: the user is supreme, experience is king, free Model and subversive innovation. In addition, there are Internet thinking that is understood by the general public. For example, Internet thinking is e-commerce. Internet thinking is social marketing. There are more specific examples. For example, the Internet thinking is Huang Taiji pancake or Ma Jiajia's supplies. Therefore, seeing that many people are now discussing whether Internet thinking is a false proposition in the end, I think it is more important to clarify what version of Internet thinking is the quarrel before opening the debate on the situation. There are actually many such concepts, such as Internet finance, such as retail, and even what is a cell phone ...

The chaos of this concept has become a feature of our time. In the past, because of the slow pace of change, differences in age and experience were the main causes of the differences, which we call the generation gap. Almost everything is rapidly changing as the mobile internet accelerates traditional commerce and society, and almost everything is being redefined. In this environment, everybody's way of thinking changes unknowingly. The cognition of the same thing will be greatly magnified due to many factors such as our background experience, degree of input, circle of friends and so on .

Recognizing this difference is the realization of the gaps and opportunities in the market. The next step is to find out how to re-identify ourselves and find new positions in such markets.