Consider SEO from the point of view of search engine

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Often see a lot of people put forward like "How to make my site in the search engine ranked first" and so on the very aggressive question, admittedly, SEO (Search Engine optimization: Search engine Optimization), the goal is to use the search engine to make the site to get as much revenue as possible, This is understandable, but, if blindly immersed in their own, their own website as the center, persistent in the use of what means to let search engines for my control, often is not a lot of time. Sometimes, instead of thinking about it, if you are a search engine (or, perhaps accurately, a search engine's decision maker or technology executive), what kind of site would you like to rank in the front? Take the appropriate criteria to check your site, objectively assess the site and the standard of what distance and how to improve.

Understanding the target and strategy of search engine

In the market-oriented mechanism, the search engine must also be chasing profits, but the search service to the carrier. So, the first question is, why do search engines to make your site in the SERP ranked first, which will give search engine benefits? Otherwise, search engines are playing a good bidding rankings, high bidder position by the front, so that more direct money?

Obviously, that is the lays approach, after all, the position of PPC is only related to money, and the real content of the Web page there is no direct link. For users, when the search results page is all or most of the price ranking rather than looking for the real relevant content, such search engine value will be greatly reduced, users will naturally switch to other search engines. There is no other option for a user with a force majeure factor.

Therefore, no matter what the search engine intends to achieve profit by what means to be able to return to the search users and search terms of the real content of the basis--under this premise, the right amount in the left side of the ranking to add part of the ranking of the auction page, although the user's search experience, dilute the But as a result of helplessness is not unacceptable. Only on this basis, the search engine accuracy and fairness are reflected, will have more users to use the search engine instead of other. That is to say, let a page with really relevant content ranked first in the SERP, not the gift of search engines, but the search engine to ensure their survival and development of the foundation.

To achieve this, search engines need a complete set of strategies and methods to determine the relevance between the content of the Web page and the search term, including the content of the Web page itself and the relationship between the search term, such as the frequency of the search term in the page and the location, prominence, etc. such as the original and popular acceptance of the content and so on, and the combination of these factors to measure the specific Web page strategy. From this perspective, to clarify the search engine ideas and ideas, distinguish between different focus of search engines, find the pulse of the search engine, is the starting point of the SEO, on this basis to improve their website, in order to let their own site from the world so many sites stand out, get the search engine's favor.

Understanding the technical implementation of search engine strategy

No matter how perfect the strategy of the search engine, it is necessary to achieve and guarantee through certain technical means, the execution degree of its strategy depends on the technical ability. Especially for those who want to succeed in a particular search engine, for example, for the seo--website, a number of statistics and surveys show that the user download from Baidu is far higher than other search engines-to understand the corresponding search engine technical characteristics of the more meaningful.

Of course, this is not to say that SEO to become a technical expert, but that more in-depth understanding of the search engine real technical ability to achieve the level can be targeted to optimize for it. For example, even a search engine that has a large number of completely unrelated pages in its search results page will emphasize the importance of quality content, analyze its mechanism for judging the quality of content, and discover a lot of valuable information, such as the widely used algorithm for determining the authority of a Web page based on links, Some search engines may be more comprehensive, treating "self-citation" (internal links) with "he" (backlinks from external sites), while some search engines for the simplification of the needs of the algorithm, "self-citation" and "he cited" mixed together, and in the calculation of the full use of the real "sparse" matrix, to be honest, For such a search engine, if it does not have the ability to judge the original source of content, and its cumbersome SEO, often even better to use some of the acquisition software, the whole day to find a copy of the object, a night to build a tens of thousands of pages or even more pages of the site, as long as its The corresponding page factor slightly optimizes then can obtain the good effect.

Analyze the bottom line of search engine

For the search engine, its importance to the page ranking strategy will always have some kind of loophole, may be abused to destroy the entire rule, which will shake the basis of the overall search engine, which is also the focus of search engine prevention.

Therefore, before testing the bottom line of search engines, it is best to think about if you are a search engine, what means to ensure that the rules are not destroyed? Which of these can be automatically judged by the corresponding technology? What needs manual intervention? How to avoid the random and subjectivity accompanying with human intervention? And most importantly, how to fight cheaters while avoiding accidental injury to innocent people and so on?

Figured out these, perhaps can let their SEO work less take detours, of course, believe in "high risk high return" is another option.