Consider the search engine before you consider the user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This period of time on several Baidu recent algorithm adjustment impact of E-commerce website for SEO diagnosis, did not analyze a very convincing results. But this analysis has led me to a new idea: We often say that search engine optimization is done on the premise of ensuring a user experience. However, in the current, if the site operators do not understand the main search engine algorithms, even if the user experience to fully value the operation of the site, it may be the search engine strict punishment.

This analysis has a more typical case, Hangzhou style deduction women's wholesale network. This station from April to June this year, Baidu ranked continued growth momentum, included gradually increased, but on June 28, all pages Baidu snapshot disappeared. August 19, there are four product page snapshots in Baidu, the next day, all pages from Baidu disappeared. It is a very serious thing to search the mainstream search engine in the early stage of the development of a type of trader.

According to the official Baidu Webmaster platform, this is the quality of the site to carry out K station processing. We all should know what the K station means, with the personification of the saying, is the search engine to a website disgust to the extreme performance, kill it and then quickly. If there is no aversion to a website to the extreme, it will be used to dial hair, lower ranking and other ways to warn-it is very responsible, know that a site is one or a group of people's hopes and dreams, so try to warn, kill behavior of course only to the most annoying site.

Baidu Bulletin listed in the low quality site is more from the content of the site to judge. I analyzed several e-commerce sites are regular websites, similar to this case, is also a formal brand official website, in the property security is the use of Alipay and Tenpay guarantee transactions, articles and merchandise page is also original, no duplication and is collected phenomenon, keyword density is very low.

This type of E-commerce site content page, in addition to the Product Details page, should be the article page. The common industry to increase the content of the page is to increase the product, followed by the addition of some goods unrelated to the content of the article, including industry information and marketing promotion and other articles columns.

Case website in the design of the site, fully consider the user experience. As a result of the site directly customers in the low-end users of a considerable part, in order to target groups can adapt to the site as soon as possible cooperation and reduce the cultivation of user behavior habits of the comprehensive cost, the site structure as far as possible simplification. First of all, do not put any redundant articles column. Second, in order to allow users at a glance, to streamline the number of articles, as far as possible the merger announcement, will be the same content in an article (update content and corresponding to indicate the updated date), do not put any redundant articles. Then simplify the product column, the layout as far as possible clean, at a glance. Navigation is as simple as possible, streamlined and streamlined to incorporate web pages as much as possible.

In the Product Details page section, in order to optimize the speed of the page, the site at the beginning of another purchase of the Enterprise VIP Class business album. All Product Details picture all use the specialized picture space, enhances the server to load the ability, as far as possible enhances the user to visit the speed.

Then this site in my opinion to judge, should not belong to the low quality site, if the judge it is really low quality, it should only be in the ranking performance, should not be bad to the list of K station, I took into account the following two points:

One, search engine crawl Commodity detail page, return the content of the server, contain a pile of outside chain--the URL of the picture in the commercial album. Whether this will cause the search engine to judge the content of this station page is too large? If you move all the pictures to the Web server, no matter how fast the user will open during the peak visit, is there any better performance on the current search engines?

Second, some with the case site model of the same electric dealer site will be divided into some articles on the home page, put some of the article content completely unrelated to the product. These forced piling up content can increase the number of Web pages, but also easier to get the long end of the keyword over the IP, more can play a "renewal drive" role. But simply standing in the user experience degree to consider, this behavior is not friendly to the user. Case is a subdivision of the industry, users absolutely do not need these articles, as long as they can clearly see the site all the new products, prominent several important announcements can be, redundant article block instead of their browsing caused obstacles. Conversely, if the case site to add some articles column, put some original and the site is not related to the product of the article, regardless of whether the visitors feel unsightly, will be in the current search engines have better performance?

We know that theoretically the search engine rankings and the user experience should be complementary, should be consistent. But the reality tells us, some search engines are still in perfect process, their algorithm still has various flaws, so they will be used by cheaters, will also miss K our efforts and hope. In short, I think, even if the depth of the user experience of the site operation activities, if the practice of accidentally touch the search engine those cold red line, there will be the danger of K station. Thank http://www.gdyypf.com webmaster feeds!