Considerations for building External links

Absrtact: External links and internal links have been the main focus of the webmaster, and search engine external and internal links have their own judgment and punishment mechanism. In order to better avoid being punished by search engines, it is particularly important to build friendly external links. As

External links and internal links have been the main focus of webmaster attention, and search engine external and internal links have their own judgments and punishment mechanism. In order to better avoid being punished by search engines, it is particularly important to build friendly external links. How do I build friendly external links? What are the channels and ways to get external links? What are the areas that need attention? Let's get to the basics.

What is an external link?

External links, also known as reverse links, and internal links just the opposite, popular understanding is a number of external links to the site, that is, all the external links to our website link, can be collectively referred to as external links. From the point of view of search engine optimization is understood as a vote, how many external links have a number of sites on your site vote. The more external votes, the weight of the site to promote very helpful, of course, external links to build a lot of places to pay attention to, we will talk about. Let's take a look at ways to increase external links.

How to Get External links

Access to external links in a variety of ways, which are common, including but not limited to: links, blog messages, soft text, question and answer platform, category directory, Web site navigation, forum signature, bookmark nets, link bait, paid links, plug-in tools and so on, these methods do not necessarily have to do all, You can choose your own specialty or have the resources to do the best of the way. I'll write an article specifically about these ways in the future. No matter which way you choose to do the chain, please be sure to pay attention to the following points.

Considerations for building External links:

1, external links to pay attention to the nature of

This refers to the nature of the external links used in the anchor text (also known as the keyword) to be natural. should not all external links all by a target keyword to do the link, the natural external link keyword should be various, is diversified development. For example, my blog positioning in the sharing of SEO, SEM and network marketing, etc., then in the external link can be SEO, network marketing, SEM, SEO blog, jinhua SEO blog and so on the relevant keyword links, so the natural link by the search engine to determine the probability of cheating is small, Can even say that a variety of external links anchor text will not cause the search engine aversion, of course, also need to pay attention to the following conditions.

2, external links to pay attention to the relevance

According to Google engineer Matt Cutts, links that are not relevant are not the best links. For example, a bus site, link to an SEO site. This kind of link even if the website weight of the bus is very high, also won't give SEO the website to bring how big help. In other words such a link is not a high-quality external links, nor is it a very effective vote, because the bus site and SEO is not relevant, SEO site is the need for SEO-related backlinks, which is more useful. So everyone in the construction of the chain must pay attention to the relevance of this, high quality of the relevance of the chain, is the best outside the chain.

3, external chain to pay attention to a wide range of

In addition to the nature and relevance mentioned above, we should also pay attention to the diversity of external links. The diversity here refers to the nature of the anchor text, but the object is the site. Web site type, IP address to a variety of for example, in the link blog, corporate Web site, CMS information sites, forums, and other types, can also link to their own site with the relevance of the site, such as my blog can be linked to SEO, network Marketing, SEM and other related sites, the external links are more extensive. Note that the same IP site as far as possible do not link to each other, which will enable the search engine to determine all sites with a person in operation, resulting in the result of punishment.

4, external links to pay attention to link frequency

This last point is the frequency at which external links increase. Link to increase the frequency of the site as a result of the situation, such as the new station in the search engine is not included when not to do too many external links, only to do two or three under the spider can be, to be included in the site after normal (more than 50 suggestions included) to start doing external links. The frequency of the link is generally two or three each day is advisable, 35 can also, the natural irregular curve type increases. Avoid today to add 100 external links, tomorrow is not added, so it is easy to be punished by search engines.

External links are not as controllable as internal links, and can be done before the site is built. Through the above 4 points we know, in fact, external links can also be based on their own site to make some screening. The continuity, diversity and relevance of the construction of external links is what we should pay attention to. Does your website notice this?

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