"Constellation Electric Quotient" Sagittarius SKG: A natural adventurer

"Editor's note" Some people say that the constellation determines the character, character and determines the living style.

Similarly, the brand also has the character, the different character also has the different survival way. Some brands are fanatical and aggressive, some are calm and calm, some are domineering, some are Isten. Over the past few years, billion power network through the continuous observation of the electrical commodity brand, found that the world has 12 of different personalities of the typical brand, their approach and development of the way because of different personalities and each one.

Interestingly, these 12 different styles of brands in one respect and 12 constellations coincide.

Coincides with November 23-24th to "brand" as the main body of the seventh annual Online retail conference held, many leaders and brand new brand will be gathered in Chengdu, to review the brand of bitter and spicy years, imagination brand and brand service tomorrow. To this end, billion power network specially planned "brand electric quotient 12 Constellation", from the point of view of the constellation of different brands of various models or cultures, showing a more vibrant corporate personality, so that the same "DNA" enterprises can be identified, to find a reference and learn the role model, open up ideas, contrast thinking.

So, behind the seemingly constellation gossip, we're talking about serious business operations.

SKG is located in Shunde, Guangdong, 10,000 square meters factory, far can see erected on the roof of the eye-catching plaque, written above: SKG Chinese brand, global sales.

S, K, G three letters from the abbreviation of three German words respectively, Chinese meaning is standard, first-class, good. And nowadays a lot of ways to product packaging into foreign brands of local enterprises, home appliances brand SKG has always stressed that they are the "domestic". SKG founder Liu told billion Power network: "SKG was born in 2007 in China's brand, currently in the global manufacturing, global sales." For a small number of dealers and agents in order to sell in front of the SKG with Germany, the United States and other countries of the practice, SKG firm against. ”

However, SKG, who has always insisted on his Chinese "descent", has been positioned as a global enterprise.

Yearning for freedom, the pursuit of a larger stage, this is the thing that lies in the bones of Sagittarius, they are natural adventurers. Like Liu, who came to Shunde from Chongqing in order to enter a home appliance industry he had never done before, he and his business had been venturing into a strange world in search of a new outlet that would jump out of the natural model.

Walk the road that no one else walks

Guangdong Shunde is China's home appliances production base, and the local home appliances brands compared to the SKG from the beginning of a road that others have not walked.

SKG was founded in 2007, around the goal of "Chinese brand, global sales", established in 2008 SKG China Hong Kong Company, 2009 established SKG German company, founded in 2010 SKG American company.

Because SKG is a new brand, in the small foreign trade market with big name imitation goods, the cost of acquiring new customers is much higher than the value of single goods. Therefore, the 2010 SKG transformation of ideas, the first focus on the strength of the domestic market, based on the fundamental and then open up the global market.

2010, the domestic major companies have announced the opening of the Open platform, SKG has settled in Jingdong Mall, Suning easy to buy, Gome Online mall, shop No. 1th, Dangdang, excellent network, Bowser network, such as the mainstream of the 15 platform. November 2011, SKG settled Taobao Mall (Day Cat) opened flagship store, and began to expand Taobao distribution channels to join. More than half a year, SKG Taobao network dealers have reached more than 300, including 9 stores. This year, SKG's platform in China has achieved billions of dollars in sales and high growth of more than 300% a year.

At this point, Liu felt that the time to counterattack the global market is ripe.

In the March 2012, SKG in the United Kingdom, Germany, Australia, Brazil, the United States has five major warehouses, for the expansion of global business layout supply chain system, and with ebay, Amazon, Vietnam 168group, Tomtop, the United Kingdom Hot2deal, Hong Kong waitingoods, Taiwan's etmall, such as thousands of E-commerce platform sales, become the only one set production and sales, sales channels all over the world, online multi-channel layout of the home grid goods brand.

Chinese brand "anti-operation"

By SKG Research and development design, cooperation manufacturers to make funds, special mold production, with the domestic and foreign network direct marketing and network agent channel sales, this is SKG transnational network brand model.

The inspiration for Liu is the Dell model of borderless manufacturing, supply chain, and sales systems described in the book Friedman World is flat.

SKG the reverse operation of Chinese brands, manufacturing and selling SKG own brands worldwide. In production, it actively seeks to work with overseas production companies, for SKG OEM production. Liu said: "The cost of production abroad is higher, but the quality of products is more secure, and the United States, Germany and other countries manufacturing is returning." ”

Billion power network to understand that the current SKG has with the Swiss enterprises to discuss cooperation in the production of electric toothbrushes. Although production in Switzerland, combined with tariffs, transportation and other costs of 40% of domestic production, but Liu is convinced that from quality assurance and product creativity, such costs are worth. In fact, this is also an important way for Liu to promote SKG brand quality.

"Electric toothbrushes produced in Switzerland, we can also be sold to Germany, the United Kingdom and other countries where we have outlets." The current market for electric toothbrushes in China has not yet started, capacity and market potential is great. In Germany and other developed countries, electric toothbrushes like our supermarket to see rice cooker, soy milk machine, kettle, the category is very much. "Liu said.