Abstract: Structural structure, knot is the meaning of the combination of construction, the definition of the concept of our optimization is that we want to optimize the site of all the knowledge and events, as well as search engine, site dynamic combination. In the process of site optimization, we
Structural structure, knot is the meaning of the combination, the structure is the sense of construction, define it to our optimization personnel is that we want to optimize the site of all the knowledge and events, as well as search engine, site dynamic combination. In the process of site optimization, we want to optimize the structure of their own skills, and this includes the optimization of knowledge structure, optimized thinking structure and the optimization of data analysis structure, the author will be around these three points to share their experience.
I. Optimizing the knowledge structure of personnel
Site optimization of the construction of the knowledge structure is very easy, we can be divided into one is to optimize the knowledge in the station, one is for the optimization of the knowledge outside the station. Our site optimization includes the code and key tag of our website optimization, content optimization, URL address optimization, keyword layout optimization, outside the station optimization is mainly for the outside chain construction. These things may seem very simple, but to really integrate, reasonable use but we need to optimize the staff to learn a certain amount of energy. And in order to more vivid description of the optimization of the structure of knowledge, the author prepared a picture, as shown in the following picture:
SEO Full Solution Diagram
Second, the SEO thinking structure
Any successful optimizer needs to transform knowledge into effect through our thinking, because only in this way can you optimize the status of migrant workers, become a real optimization of the technical staff, so for an optimization staff to optimize thinking will be the key to your success. The author points out the first point of the classical method of optimization thinking:
1: Do optimization first we need to build a good foundation, the more basic knowledge is easy to ignore, and the details of the things that affect our optimization. To this I recommend that you read the "Baidu Search Engine Optimization Guide 2.0", seriously lay a good foundation will allow you to continue the optimization more handy.
2: Learn from our competitors. Our site to optimize the competition of the good, there must be his extraordinary place, for this we need to learn the opponent's extraordinary place, set a word is first imitation, in innovation, and then beyond.
3: Make reasonable optimization plan. Optimization is a long-term project, not shouting loudly 100 days can be successful work, and optimization of each stage is critical, which stage how to do, as the optimizer should first make good, the author found that a lot of optimization personnel have aimless optimization error method, This is easy to make our site in a passive situation. We need to make perfect optimization plan in every stage of optimization.
III. Optimized data analysis structure
In general, our site optimization of the data analysis method can be roughly divided into three kinds, one is exploratory optimization data analysis, we can make an analogy, for example, I have a very good idea, want to explore the site's keywords How high density will not cause a search engine dissatisfaction, Then I can adjust the keyword density of the page to explore and analyze. The second is the optimization method analysis, we can according to one or several optimization methods, to develop a set of detailed optimization scheme, and then through a phase of optimization test, analysis of these methods in which the best results. The third is that we use the most commonly used background data for analysis. Our site backstage every day has a site today's visit, we can based on these data analysis of the site's recent situation and deficiencies. The author thinks that as the optimization personnel, only around these three analytic means can establish a good data analysis structure.