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I believe a lot of people create a new website, there will be so many ups and downs, so I write this article to say some of my construction station. I don't give you any good advice, but I hope you can get some inspiration from it.
One, did not determine a suitable domain name
Generally speaking, the site name is based on the domain name, For example, www.hdape.com, because ape represents the lossless music, HD represents the HD, so the site name can be called HD Lossless music, and Google for the domain name contains keywords special attention, so others search song name plus ape, can get a good ranking. This is the importance of domain names, because it was not considered before, so basically no rankings. and changed a domain name, due to do not do the relevant transfer work, resulting in a new domain name is not good at the beginning of the collection, so it is best to consider what the domain name is a one-time, and then no longer replace, we recommend that you use. com domain name.
Second, submitted to the search engine too early
The day of their own new site to the major search engines, Google and Baidu although included, but has been no ranking, is falling into the so-called sand table. After a good period of time to update every day to get Google's endorsement. So, there must be quite a lot of original articles before submitting, so you can get a good start. Search engine in just included when there is a transitional period, this period is very important, as long as you adhere to the daily update, it is easy to get Google's approval, Baidu will be slower.
Frequently change the title and description of the website
The most important thing for a search engine is the title and description part, if you change, his ranking mechanism will also change accordingly, but if you change frequently, it has not given you a good rank and change once, that will get the corresponding punishment, after all, you are not a great station, these risks do not take. For example, because I am not satisfied with the ranking, change the title, Google ranked before, but helpless to see the description before the date, feel bad, the result has changed a title, description, and so on, the description before the date, but the rankings are gone.
Iv. Change the website structure frequently
For example, the front of Google is basically from the achiver came into the theme to be included, because Achiver in Google rankings, and the theme I did a lot of optimization, basically every topic can row the first two pages within. So I suddenly deleted the Achiver, and then redirected it, causing a lot of my included pages to be deleted. There are templates do not often to change, because the general template change will lead to the whole station of the description, keywords, H1 and other parts will occur some changes, which will give the search engine a very unstable feeling, I suggest that you only use a template, and it carried out some details on the optimization.