Consumer consumption decisions are susceptible to group buying, electronic coupons and so on

Speed network Shanghai News with nearly two years of Nanjing's restaurants, leisure and entertainment more open, with careful Nanjing residents found that the fierce competition between businesses has been from the line of advertising development to online marketing. According to the public comments 2012 Nanjing City Life Fun Atlas, the first half of Nanjing group to open more than 1.35 million single group, total for the consumer save more than 50 million yuan. On November 15 in Nanjing, held in 2012 Public Comment Summit Forum, hundreds of local well-known life service business leaders also on the network era of life consumption and marketing methods launched a discussion. And for Nanjing citizens, in the consumer decision-making more and more vulnerable to the impact of group buying and electronic coupons.

"Preferred restaurant with preferential activities"

In the past Singles Day "Naked" Blind Date, super remaining fighter will still not be able to get naked, but compared with the first half of the six months of girls to eat 3, 4,000 of the cost, this half year has been reduced a lot. According to think, this half year every time to ask a girl to eat, he will first on the public comments, according to the location of the date, restaurant atmosphere, whether suitable for couples dating and other key words to find restaurants, choose the price in the psychological expectations of the restaurant, if just a few restaurants have group buying, he will be preferred to buy "18 times in the second half, every time I pay, through the purchase discount, etc. at least cost savings of thousands of dollars." Wang Wang said.

and Henwang this in advance do homework different, always love to Xinjiekou near shopping snow always into the shop door, just remember to check whether there are concessions. And most of the purchase need to advance reservations, so generally in the consumer snow more likely to be in the public comment on the mobile phone client to find out whether there is an electronic coupon, "If you want to go to the two types of shops, it must be preferred to choose a preferential activities of the restaurant." Snow smiled and said that many friends around her had the same mentality.

According to the public comments 2012 Nanjing City Life Fun Atlas, the first half of Nanjing Group to open a group of more than 1.35 million single, average discount rate of 36 percent, the total for consumers to save more than 50 million yuan, almost to the whole city people each eat a bowl of duck blood vermicelli soup.

New shop, off-season, such as group purchase, electronic coupons discount

For many consumers, a variety of business concessions to allow them to enjoy the real concessions, which for the business, the introduction of group buying, electronic coupons and other activities of the benefits? On November 15, the Public Comments Summit Forum Nanjing Station activities, 6,000 restaurant, Lumiere International Film City and Small Southland Catering and other well-known business owners to share their own activities experience.

To Nanjing Hua Jin Pu catering For example, its own including spicy Shengyan, Jin Home and other food brands, operating Korean cuisine, Sichuan and northwest dishes, such as different types of restaurants. But recently it has also encountered some bottlenecks in promoting new brands and attracting new customers, hoping to expand the number of new customers and brand awareness. Since last July, it has collaborated with the public on 6 group deals, selling only 16,000 this year in June, and the page has nearly 90,000 visitors. The mushroom restaurant in the low heat tile Lane also launched a series of electronic coupon activities, from the signature products Cream mushroom soup gift activities to consumption of 68 to reduce 10 yuan activities, turnover rose 6-7 times.

According to a group buying industry related Personage said, businesses will generally choose to shop in new stores, promotion or business light when the use of group buying, the purpose is to let more consumers know to go to store consumption, and for consumers at this time of the group buy concessions, often consumers can enjoy the package of its signature products. In addition, after the end of the group, some businesses will continue to introduce electronic coupons, and constantly attract consumers to patronize. "For both consumers and businesses, it's all a win." The person said.