Consumer electronics into "cloud" end cloud computing market has great potential

Image: Media cloud computing solution lets TV "use"

The rapid development of the new information technology and the continuous growth of the economic and social development to the information service demand have become the fundamental impetus to promote the development of the next generation information technology industry. With the dual drive of market demand and technological innovation, cloud computing is a new service model. In the 2011 China International Consumer Electronics Exposition (sinoces), held from July 7 to 10th, the reporter saw the domestic and foreign consumer electronics enterprises, including home appliance enterprises, focusing on cloud computing, pushing related products, showing the vitality of the "cloud" of consumer electronic products including TV, computer and player. This conference will also be the theme of "Linkage of the world, cloud to raise the future", in-depth discussion of the consumer electronics industry this new industrial form and business model for the Consumer electronics industry to guide the future development of the road.

Cloud computing has a huge market potential

3 C fusion acceleration, triple-Net convergence speed, all of these to the consumer electronics industry to convey a signal: cloud computing Open Internet era is coming. The development of cloud computing will bring great changes to the scale, socialization and service development of the consumer electronics industry, and the industrial chain reorganization and restructuring will have far-reaching influence on the economic and social development. Jianquan, academician of CAs, said in a speech at the Sinoces theme Summit, at present, consumer electronics is an unprecedented speed to achieve interconnection, television, computers, mobile phones, all kinds of home appliances, games consoles, e-readers, automotive electronics, security systems have joined the trend of dialogue, including text, music, Video, pictures, shopping, and so on all the content, are in the digital revolution, almost no industry can hide the digital wave, a huge amount of content and powerful computing capacity of the "cloud" came into being, consumers can use any equipment anytime, anywhere "cloud" on a variety of information and services.

The Economist magazine said that "cloud computing will generate huge power and wealth". Merrill Lynch predicts: "This shock wave will trigger a 160 billion-dollar technological tsunami, the future of those in the cloud computing and virtual technology industry chain is unlimited." ”

Chinese Internet users have broken the 500 million mark in March this year, with the overall growth rate at 1767% over the past 10 years, according to data from China's Network Information Center. It is predicted that by the end of 2012, China's internet users will surpass the number of Internet users in Europe and the United States, reached 740 million. Last March, the Ministry of Industry and Information technology, the National Development and Reform Commission and other 6 related ministries jointly promulgated the "on the promotion of optical fiber broadband network construction," the need to increase the construction of optical broadband access, for 3 years to achieve urban user access capacity of 8M per second, rural user access capacity to reach 2M per second. In the process of the broadband basic conditions gradually maturing, China's triple-net integration has also begun the practical application, some consumer electronics manufacturers and content providers to carry out strategic cooperation, and actively promote the development and application of intelligent Internet TV, opened up a new market.

Industry expert Luo Qingxi pointed out that the Chinese consumer electronics industry, has experienced many opportunities, but also missed many opportunities. The opportunities for cloud computing change lie not only in the sheer size of the market, but also in its ability to support a large number of companies to innovate, and strategic vision companies may be able to see the great opportunity to occupy the commanding heights of the market in the rise of cloud computing.

In fact, cloud computing is a revolution, it is the Internet era emerged as the technical commanding heights, only to grasp the pulse of cloud computing, in order to go farther in this era. Because of this, Microsoft CEO Ballmer more than once said: "Seize the cloud, will be an opportunity." ”

Appliance Enterprises Enter

The huge market potential brought by cloud computing has attracted many enterprises to enter. On this sinoces, reporters see Haier, Hisense, the United States, the wave, Microsoft, China Mobile, and many other well-known enterprises at home and abroad have brought related products and technologies, look forward to the use of Sinoces Asia's largest professional consumer electronics exhibition and Asia's largest technology application diffusion platform to share the "cloud" The opportunities that the Times bring.

July 7, the reporter saw the scene at the exhibition, Haier first launched the pan-yun pad TV. It is understood that the Windows7 cloud Pad TV with a flexible eye protection display technology, and the use of the operating system, Cloud Power 3D Rui Chi engine, for consumers to create wonderful 3D visual feeling. At the same time, with open mode card interface, support Flash, Micro bo, QQ, weather, games, such as tens of thousands of applications, consumers can be installed on their own, personalized customization. Three-screen interaction, three-network integration of technical support to effectively change the traditional TV by time and space constraints, a single function of the shortcomings, for users to bring a large amount of exciting film source on demand on demand for convenience. In addition, the Casa di Cloud pad is the industry's first 58-inch 21:9 display of smart TV, farewell to the movie when the traditional upper and lower black edge, into a real wide screen era. The staff also told reporters that the Casa di Cloud Pad TV has been sold in China, the 58-inch Casa di-pad TV price of 24999 yuan.

At the Haier Booth, the reporter also saw the wisdom of the matter linked, N-screen integrated Haier Internet appliances, using e home good standards and u-home2.0 technology, to achieve home appliances and home appliances, home appliances and people, home appliances and external environment interconnection and management, through the limitations of time and space, but also to achieve the green upgrade of traditional appliances. After the completion of the Cloud home appliance products, Haier also for the global home appliances industry has brought the first home appliance cloud services solution.

In the exhibition, Le Video network display of the music TV video Super Clear Machine also allows visitors to enjoy a large number of video super clear See, Unlimited look, online watching, at any time to see, casual look at the wonderful experience. Booth staff Introduction, le video tv cloud video ultra-Qing machine can be online smooth watch video, news, entertainment and so on.

As China's leading cloud computing solutions provider, the wave group of independent research and development of the media cloud computing solutions are also unveiled Sinoces, with the integration of digital television, interactive television, internet television, three-screen linkage, television internet and other functions of a variety of features in one application, attracted the attention of many participants. According to staff, Wave Media cloud solution through the "cloud" and "end" of the combination of cloud-based intelligent Cloud TV platform + Intelligent Cloud Terminal (set-top box) of the way, the construction of a new TV application, for the three network integration development provides a strong service capability. According to the introduction, the program has a variety of innovative functions, even in the international technology leadership. First of all, the program not only can provide standardized media services, a large number of program resource storage and large-scale data processing, unified business platform and open application interface, rich business form and unlimited application expansion, and can provide integrated broadcasting control capabilities, strong security. Secondly, under the support of Wave Media cloud, set-top box as an intelligent cloud terminal equipment, through the access to cloud TV service, reduce the dependence on the terminal, thus greatly reducing the cost of the business.

Experts pointed out that the wave as China's cloud computing, triple-net integration and other strategic emerging industries, leading enterprises in the country to take the lead in the cloud computing and triple-Network technology integration applications, opened up a new and technological integration of cultural industry. In the domestic first proposed media cloud service concept, the streaming media data distribution and business services unified migration in the cloud computing platform to run, this model can effectively reduce the overall investment and operating costs of the system. The media cloud service not only improves the terminal service capability, but also enriches the service content of the users, realizes the class PC business and the Internet application in the high cost-efficient set-top box, the user can realize on demand on the set-top box, look back, surf the net, read the newspaper and so on. In addition, the media cloud services uphold the open technical standards and international integration of advanced concepts, the application developers, content providers, operators and so on in the industrial chain can participate in the open platform, which provides a good foundation for the rapid development and growth of this new industry and the industry's mutual win.

It is reported that the Wave Media cloud computing solution has been a large-scale market applications and widely recognized. Through this product, Jinan radio and television successfully completed the city's 600,000 cable TV users of high-definition TV translation, Jinan has become the first in the country to use high-definition two-way set-top box complete transformation of the city, so that Jinan users to take the lead in achieving high-definition digital TV viewing, high-definition video on demand, High-definition TV back to see, television sites, network Television newspapers, television magazines, television bills, video games, TV lottery tickets, voice calls and other functions. According to the introduction, this typical application in the domestic implementation of 3 innovation: one is to achieve high-definition interactive digital TV overall translation, viewing effect from SD to high-definition; the second is to achieve large-scale, commercial television, computer, mobile phone three-screen linkage, transfer watch application Third, the realization of the use of the Internet directly to watch China's Internet TV CNTV program, changed the past can only be used to watch the computer mode, so that users at home in the use of televisions can be on demand on the Cntv film and television blockbuster. and the overall program can be controlled to ensure that the TV screen "green", it can be said that wave Media cloud computing solution really realized from watching TV to the change from TV.

noun explanation

What is "cloud"?

In short, "cloud" is a pool of computing resources that are formed after the unified management and scheduling of computing resources connected to the network. In the "Cloud" world, a powerful computer will no longer be important, because the mission of your terminal is to send instructions and receive data through the network, and other troublesome things, such as cumbersome computing and huge storage, will be given to the power of the remote network-"cloud" to achieve. In Mr Jobs's words, "the personal computer is simplistic, it will be a machine in the future, and cloud services will be the core of digital life, ending the era of a PC computing core." "Cloud" not only frees up the terminal, but also greatly improves the security of data storage. Before the advent of cloud technology, your data could be compromised or lost if your computer was lost or the hardware was damaged. The use of cloud technology, your data will be properly stored in the "cloud" side, not only to avoid inadvertently lost, but also easily at any time through multiple devices to find the information you store.

(Responsible editor: admin)